At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

As a Product Marketing Manager you will play a critical role in driving our go-to-market strategy, messaging and positioning of the Roofr products.

What you get to do:

You will help define our cross-product strategy to help guide product management and Go-To-Market (GTM) from marketing to sales and customer service. You are an expert who can deeply understand the market trends, the competition, the pricing dynamics in the market and create strategies that effectively differentiate Roofr in the market. The ideal candidate is strategic, collaborative and organized. Attention to detail and the ability to grasp and translate technical capabilities into tangible benefits and value propositions are integral to the success of this position.

Own the positioning and messaging for Roofr products
Support the development of go-to-market strategy including research, pricing, packaging, messaging, and promotion of existing and emerging products
Create content (e.g. sales presentations, sales enablement collateral product training videos, website copy, case studies) to articulate the benefits of Roofr
Speak and present both internally and externally to promote the Roofr story
Educate both internal and external stakeholders on our product features and their benefits
Assist customer facing teams on calls and in sales proposals when required to provide deeper dives into the product
Research and analyze market trends and competitors to keep us ahead of the competition at all times
Understand and represent the voice of the customer internally through customer interviews, win/loss analysis and case studies
Measure and optimize the buyer journey as it relates to product feature adoption and usage (e.g. supporting Roofr’s GTM teams through a coordinated customer communication strategy)
Work cross functionally with sales, marketing, engineering, support, and product to provide feedback loops and properly articulate product value props
Bring innovation and creativity to the role in order to make the marketing and sales teams more efficient and effective

What you bring to the role:

5+ years of experience as a Product Marketing Manager
2+ years of experience at a startup in a high-velocity SaaS environment
SMB, construction tech industry, or vertical SaaS Experience a plus
Strong content creation skills across many channels including but not limited to (Blogs, articles, videos, podcasts, etc.)
You have outstanding communication skills both written and oral
You’re confident speaking in front of large groups
You’re a creative thinker
You enjoy solving complex problems
You thrive in a fast-paced team environment with continuous growth

🏠 What we offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer paid benefits
RRSP/401k match
Generous Parental Leave policy

🤝 Perks:

We host 2 retreats per year and great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.

Product Marketing Manager

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