Offer summary

Qualifications:

8+ years of experience in business leadership or regional management., Proven success in growing consumer brands in EU & UK, Middle East, LatAm, or Asia., Strong commercial acumen with operational experience., Fluent in English; additional languages are a plus..

Key responsibilities:

Lead go-to-market strategy and execution for target regions.

Own regional P&L and drive sustainable growth initiatives.

Develop market-specific growth plans with global teams.

Build and manage high-performing local teams and partnerships.

Job description

Location:

Global (Candidates with experience in EU & UK, Middle East, Latin America, or Asia markets)

About Us

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

The Role

We’re looking for an entrepreneurial, results-driven General Manager to spearhead Cider’s expansion and operations across one or more of our key target markets: EU & UK, Middle East, LatAm, and Asia.

Key Responsibilities

1. Lead go-to-market strategy and end-to-end execution for your region(s).

2. Own regional P&L and drive sustainable growth through local initiatives.

3. Develop market-specific growth plans in collaboration with global teams.

4. Oversee customer insights, merchandising, marketing, and localization strategies.

5. Build and manage high-performing local teams and cross-functional collaborations.

6. Cultivate strategic partnerships and navigate regulatory environments.

7. Act as the brand ambassador and key voice of Cider in your region.

What We’re Looking For

1. 8+ years of experience in business leadership, regional management, or e-commerce strategy.

2. Proven success in growing consumer brands in one or more of the following regions: EU & UK, ME, LatAm, or KR.

3. Strong commercial acumen with hands-on operational experience.