Offer summary

Qualifications:

Bachelor’s degree in marketing, business, or a related field., 2+ years of experience in a trade marketing role in the alcoholic beverage industry., General understanding of the alcoholic beverage industry and marketing compliance., Proven ability to collaborate cross-functionally with stakeholders..

Key responsibilities:

Manage and execute a formal planning calendar for each brand.

Collaborate with sales and marketing teams to deploy brand strategies across channels.

Develop consumer promotions and monitor sales performance metrics.

Track local budgets and identify new business opportunities.

Job description

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

Stateside Brands is seeking a proactive and dynamic Trade Marketing Associate , a key team member contributing to the development, planning, and execution of localized markets’ annual sales and marketing plans. This role is central to our mission, driving the development and execution of key marketing strategies that elevate consumer experiences and deepen brand engagement. You'll execute the Northeast marketing initiatives across various channels, harnessing creativity, and strategic insight to enhance visibility and drive market growth.

Key Responsibilities

Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines.
Collaborate with the VP of Trade Strategy, Marketing, and Sales teams to craft and deploy brand and channel strategies across both on-premise and off-premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA.
Work closely with the local sales team to execute national programming at the market level, making regional adjustments as needed to ensure excellence.
Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.
Develop consumer promotions for in-store use that enhance product engagement and boost sales.
Work with event activation specialists to create impactful brand engagement opportunities.
Monitor sales performance metrics to identify trends and opportunities for growth.
Track local budgets and work with the finance team to ensure all locations, invoicing, billbacks, coops, and budgets are maintained with diligence.
Actively participate in identifying new business opportunities and enhancing sales pitches, including product pricing and portfolio management.
Attend GSM meetings.

Required Qualifications

Bachelor’s degree in marketing, business, or a related field.
2+ years of experience in a trade marketing role in the alcoholic beverage industry.
General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance.
Experience in both off-premise and on-premise channels, with a solid grasp of the differing channels.
Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners.
Exceptional ability to work both independently and as part of a team.
Excellent communication skills and the ability to prioritize effectively.
Availability to travel as required (estimated 25%).

Preferred Qualifications

Master’s degree in business, marketing, or a related field.
Experience in the spirits or beverage industry.
Strong project management, communication, and organizational skills.
Advanced proficiency in Microsoft Office
Military experience is a plus.

Compensation

Estimated Base Salary Range: $80,000-$100,000 USD.
Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.

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