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PPC & SEO Specialist Local Lead Generation Optimization

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Australia

Offer summary

Qualifications:

2+ years of hands-on experience in PPC and local SEO., Proven success in lead generation for service-based businesses., Strong understanding of digital marketing KPIs such as CPA, CTR, and ROAS., Proficient in tools like Google Ads, Google Analytics, and SEMrush..

Key responsibilities:

  • Audit and manage existing Google Ads campaigns and SEO strategies.
  • Build optimized PPC campaigns targeting local keywords and geographic areas.
  • Conduct local SEO audits and optimize on-page content and metadata.
  • Share performance updates and deliver reports with actionable insights.

Gentask Virtual Assistance Services logo
Gentask Virtual Assistance Services https://www.facebook.com/gentaskbusiness
51 - 200 Employees
See all jobs

Job description

Scope: Part-Time / Project-Based

Rate: Candidate to propose their own rate

Job Description:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.

Key Goals:

  • Reduce CPA from $35$40 to $20$22
  • Rebuild or optimize Google Performance Max campaigns
  • Increase qualified lead volume within 1520km radius
  • Improve local SEO rankings and organic visibility


Roles & Responsibilities:

PPC Management

  • Audit current Google Ads (PMax) campaigns and past performance
  • Build optimized campaigns targeting local keywords and geographic areas
  • Set up conversion tracking, budget limits, ad scheduling, and retargeting
  • Conduct A/B testing on creatives and keyword strategies
  • Continuously optimize to achieve CPA and lead targets


SEO Optimization

  • Conduct local SEO audits and competitor analysis
  • Optimize on-page content, metadata, and Google Business Profile
  • Build local backlinks, citations, and directory listings
  • Recommend blog topics and content strategies (if needed)
  • Enhance mobile-friendliness, page speed, and technical SEO


Communication & Reporting

  • Share daily performance updates on CPA, ad spend, and conversions
  • Attend weekly check-ins for campaign review and strategy adjustments
  • Document and explain campaign changes and test strategies
  • Deliver clear reports with actionable insights


Ideal Candidate Profile:

  • 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
  • Proven success in lead generation for service-based or local businesses
  • Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
  • Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
  • Excellent English communicationclear, proactive, and data-driven
  • Able to provide samples of past campaigns and performance-based results

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Google AdsSearch Engine OptimizationA/B TestingConversion TrackingLead GenerationSearch Engine OptimizationSearch Engine OptimizationSEMrush (Software)Google Business ProfileGoogle Analytics

Other Skills

  • Problem Reporting
  • Communication
Are you interested?

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