Performance Marketing (Sosmed & Ads) Analyst

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Full Remote
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Offer summary

Qualifications:

Bachelor’s degree in Marketing and Communication or a related field., Minimum of 2 years experience in performance marketing or digital advertising., Advanced proficiency in paid media platforms like Google Ads and Meta Ads., Strong expertise in digital marketing metrics and data analytics tools..

Key responsibilities:

  • Monitor and optimize the performance of organic and paid advertising campaigns.
  • Track key performance metrics to evaluate marketing strategy effectiveness.
  • Generate reports and dashboards to visualize campaign performance.
  • Conduct A/B testing and assist in media planning and budget allocation.

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5758 Creative Lab http://5758creativelab.com
51 - 200 Employees
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Job description

Responsibilities

  • Monitor, analyze, and optimize the performance of organic and paid advertising campaigns (SEO, SEM, Google Ads, Meta Ads, TikTok Ads, E-Commerce Ads, etc.).
  • Track and measure key performance metrics (CPV, CPM, CPE, CPC, CPA, CTR, ROAS, etc.) in regular basis (daily,weekly, etc) to evaluate marketing strategy effectiveness and ensure alignment with campaign goals.
  • Generate reports and dashboards to visualize campaign performance and trends using tools like Google Analytics, Power BI, or Looker Studio.
  • Conduct A/B testing and other performance experiments to improve campaign efficiency.
  • Assist in media planning, budget allocation, and forecasting both organic and paid campaigns.
  • Stay updated on industry trends, competitor strategies, and emerging ad formats to enhance performance strategies.
  • Work closely with strategist and creative teams to test and optimize strategy ideation / creative creation for better campaign performance.
  • Ensure accurate and efficient tracking and attribution campaigns using related 3rd party analytics tools.

Requirements

  • Bachelor’s degree in Marketing and Communication or a related field.
  • Min. has 2 years experience in performance marketing, digital advertising, or related roles. Portfolio-based verification.
  • Advanced proficiency in paid media platforms (Google Ads, Meta Ads, TikTok Ads, etc.). Certification is an advantage.
  • Advance in basic social media analytics (Instagram, TikTok, Twitter, Youtube, etc.) and SEO
  • Proficiency in storytelling, data presentation (in Bahasa Indonesia and fluent English), and must possess strong teamwork skills & proactive collaboration.
  • Strong expertise in digital marketing metrics, KPIs, and benchmarks as a foundation for analysis, data interpretation, insight-driven action plan recommendations, and agile problem-solving.
  • Proficiency in data analytics tools (Google Sheet, Google Analytics, Power BI, Looker Studio, etc incl. visualization Google Slide, Tableau).
  • Technical knowledge of A/B testing methodologies and agile optimization.
  • Detail-oriented and being able to communicate the analytical things, can do attitude and team player.

Required profile

Experience

Spoken language(s):
IndonesianEnglish
Check out the description to know which languages are mandatory.

Other Skills

  • Detail Oriented
  • Teamwork
  • Communication
  • Problem Solving

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