Associate Manager of Marketing & Social Impact (AACHAF)

JOB SUMMARY

The African American Cultural Heritage Action Fund (AACHAF), a program of the National Trust for Historic Preservation, harnesses the power of place and historic preservation to protect cultural landscapes and historic buildings that reflect the richness and complexity of American life and history. We highlight the often-overlooked stories represented in these places—ones of African American resilience, activism, and achievements that are central to our national history and identity. Since its launch in 2017, AACHAF has supported more than 300 preservation projects nationwide and is leading a movement that utilizes preservation as a driving force for positive social change.

The Associate Manager of Marketing & Social Impact plays a key role in executing integrated content and marketing strategies for AACHAF. Reporting to the Senior Director of Marketing & Social Impact, the Associate Manager helps bring AACHAF’s mission to life through compelling storytelling, digital engagement, and audience-driven campaigns across various channels, including press, email, social media, websites, and print. This role also helps facilitate the planning and implementation of strategic marketing initiatives aimed at reaching and engaging key audiences—such as supporters, grantees, partners, donors, and the public—with the goal of increasing awareness, deepening connections, and supporting program objectives.

The ideal candidate is a culturally competent, passionate, motivated, organized, creative, and detail-oriented professional. This individual will contribute to the daily management, operation, and enhancement of systems, tracking, and performance related to AACHAF’s marketing goals, connecting the public to the significant stories and places of African American history and heritage. The Associate Manager is a vital member of the broader National Trust Marketing team and plays an important role in increasing AACHAF’s national and international visibility.

This position is grant funded for two years from the date of hire.

DUTIES

• Aid the Senior Director of Marketing & Social Impact and Senior Manager of Editorial & Content in planning, developing, and executing integrated marketing campaigns across various channels, including digital, print, social media, email, events and press.
• Support the operations of the AACHAF marketing team by managing a content library, archiving content, maintaining Monday.com project plans, and overseeing the editorial calendar.
• Provide insights and recommendations based on research to improve marketing strategies. Prepare and present reports on campaign outcomes, focusing on key performance indicators (KPIs) such as engagement rates, conversion rates, and return on investment (ROI) through data analysis.
• Help the Senior Director and Senior Manager coordinate timelines, budgets, and deliverables to ensure campaigns are executed on schedule and within budget.
• Collaborate with creative teams to provide feedback on content, visuals, copy, and video for campaigns. Identify opportunities for storytelling and press coverage aligned with AACHAF’s mission. Conduct competitive analysis and market research to stay informed of trends, audience behavior, and competitive activity.
• Help with logistics and coordination for public relations activities, both virtual and in-person events, and speaking engagements.
• Help manage communication for various stakeholder meetings, both internally and externally, including scheduling events and meetings.
• Collaborate with staff from Marketing, Preservation, Law, Development, and other internal stakeholders as necessary to develop, optimize, and produce integrated marketing campaigns.

QUALIFICATIONS

Required:

• At least three plus years of experience in marketing, communications, public relations, or a related field.
• Advanced analytical skills, problem-solving (issue identification and prioritization) skills, communication and presentation skills are essential for this role, plus the ability to exercise sound judgment and make decisions based on accurate and timely analysis.
• Demonstrated success engaging historically underrepresented communities, constituents, and partners. Ties to culturally diverse affinity groups, professional organizations, or related associations are a plus. Comfortable talking about identities such as race, ethnicity, sexual orientation, class, ability, or gender in plain, specific terms as they relate to the workplace and cultural heritage.
• Advanced project-management, team-management and client-management skills.
• Effective presentation skills. Excellent writing, spelling, grammar, and proofreading skills, as well as strong verbal communication and customer service skills. Strong organizational skills. Excellent attention to detail.
• Strong organizational and project management abilities with attention to detail.
• Experience using social media platforms (e.g., Instagram, TikTok, LinkedIn, YouTube) for professional purposes.
• Proficiency with digital tools such as Microsoft Office Suite, Monday.com, Google Drive, and content scheduling platforms (e.g., Sprout Social, Buffer).
• Demonstrated interest in African American history, culture, and/or social impact work.
• Comfort working independently and collaboratively in a fast-paced environment.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Background or training in DEIA communications, social justice, or community engagement.
• Regular and reliable attendance is required.
• Some travel required.

PAY & BENEFITS

This is a full time, non-exempt-level position, eligible for full benefits, including affordable health, dental, vision and life insurance, retirement plan contributions, parental leave, and 3.5 weeks of paid vacation, plus sick time and holidays.

Hiring range: $30.22-32.97 per hour (annualized to $55,000-60,000 based on a schedule of 35 hours/week)