Senior Marketing Strategist

Here at Coinstar, we know a thing or two about change. We’ve built a trusted brand around coin services, and now we’re transforming how we serve our customers— blending the physical and digital worlds to bring everyday financial solutions that make life easier for millions.

As we evolve, so does the way we connect with our audience. We’re looking for a Senior Marketing Strategist with deep experience in social media strategy, influencer marketing and affiliate partnerships—someone who knows how to make those channels work together and amplify each other. In this role, you'll work closely with fellow strategists and product teams to bring bold ideas to life, help lead social and influencer initiatives, and explore fresh ways to reach and engage our customers.

What you’ll do:

• Build and execute marketing strategies that support new product launches and strengthen our existing offerings
• Develop PR and social media strategies that grow engagement and align with business goals
• Help lead influencer marketing strategies across Coinstar portfolio
• Forecast market trends and translate them into actionable strategies
• Provide analysis and recommendations to the marketing and communications team
• Help shape the brand positioning and narrative while targeting the proper audience
• Analyze sales and marketing key performance indicators
• Ensure marketing strategies align with overall business strategy
• Gather and organize information into reports or visual presentations to help management make effective decisions
• Develop and manage lead generation programs to drive opportunities for the sales team
• Maintain brand consistency and ensure overall campaign quality
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Develop creative campaigns and messaging that drives results
• Craft overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization
• Drive creative strategy through collaboration with key partners and internal teams

• Develop and optimize digital strategy (including, but not limited to, Coinstar owned properties, SEO, GMB, Paid Media, Video, and eMail).
• Create briefs to guide company-wide marketing and brand strategy and delivery.
• Assists on International marketing projects as needed
• Coordinate and integrate marketing efforts for partners – ie. Charities and Retailer MDF funds
• Manage internal relationships with technology and product teams to ensure fluidity of communications to front line teams (i.e. sales, customer service and field ops)
• Ensure legal compliance and approval of all marketing efforts
• Develop sales materials in support of business development efforts

What you’ll bring

• 10+ years of related marketing or advertising experience
• Proven success in social media, affiliate, and influencer marketing strategy development and execution
• Experience collaborating with both in-house and external creative/design teams
• Ability to maintain a strategic, big-picture perspective while managing detailed execution
• Strong project management skills; able to juggle multiple priorities and deadlines
• Exceptional interpersonal skills with ability to establish and maintain partnerships through customer service and collaboration
• Strong organizational, attention to detail, and creative problem-solving skills.
• Analytical skills and ability to draw insights from data and reports.
• Communication skills with a proven ability to ask and answer difficult questions, advise stakeholders, and be a true partner to creative teams.
• Ability to solve problems, collaborate, and drive cross-organization alignment on some of our most timely and high-priority brand initiatives
• Experience in a fast-paced, ever-changing environment that requires collaboration across teams.
• Proficiency with Microsoft office products (Word, Excel, PowerPoint)
• Equal parts analytical acumen and creative fluency.

Location & Business Travel

• Our corporate headquarters is in Bellevue, WA, but this position offers the flexibility to work remotely from anywhere within the U.S.
• This position requires little to no business travel.

Pay and Benefits

The typical starting salary range for this position is between $100,952 - $126,189 per year. Coinstar utilizes geographically based pay ranges, within the United States, which allows us to pay competitively and consistently based on location. Within the range for the applicable geographic area, individual pay is determined by several factors, including job-related skills, experience, and relevant education or training. Your recruiter can share the salary range specific to your location. Employees in this position have the potential to increase their base salary up to $151,427 per year, which is the top of the range, based on ongoing demonstrated and continuous performance in the role. Short-Term and Long-Term bonus incentives are a part of the total compensation package and are based on Company and Individual performance.

We believe that continued good health, financial security, and work-life balance are important. Coinstar is proud to offer a complete, progressive benefits package including:

• Health & Wellness Coverage – Three outstanding medical plans to choose from, along with dental and vision insurance, Short- and Long-Term Disability Insurance, and Life Insurance.
• Retirement Savings – Traditional and Roth 401(k) plans with a company-match that immediately vests.
• Paid Time-Off – PTO accruals begin at 18 days per year, plus 10 company holidays and 2 floating holidays annually. Additionally, we offer paid parental and adoption leave.
• Other Perks and Benefits – A generous Corporate Matched Giving plan and an Employee Assistance Program.
• Work Environment – We offer a casual and flexible work environment with work from home options.

EEO

We are Coinstar because of our people. We value and embrace their unique and diverse talents, perspectives and experiences and strive to build an environment where each individual can bring their best self to work. We are an Equal Opportunity Employer. Coinstar will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please contact our Human Resources team via AskHR@coinstar.com. We believe that diversity and inclusion make us a better, more innovative, and successful company, and we seek to recruit and retain a diverse talent pool. Even if you do not meet every qualification, we encourage you to apply.

This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.