Offer summary

Qualifications:

Experience in a similar project, ideally in a multinational environment., Business or Economics degree, including marketing., 2+ years of experience in a similar position., Expert in e-mail marketing (Pardot and/or Eloqua), Excel, and PowerPoint. Knowledge of Power BI and Salesforce is a plus..

Key responsibilities:

Define and implement part of the marketing strategy for customer segments.

Detect relevant types of customer upsell and implement tactics to enhance them.

Guide the implementation of e-mail marketing campaigns for internal and external stakeholders.

Measure and redefine the marketing strategy based on results.

Job description

Are you willing to have an impact on the connected vehicle and telematics industry, with your relevant data analytics insights?

At Bridgestone Mobility Solutions, we’re looking for an Associate Marketing Analyst to join our Marketing Strategy team in Barcelona. In this role, you’ll support our European Sales and Customer Success teams by driving upsell, cross-sell, and customer engagement initiatives across the customer lifecycle.

You’ll work in a cross-functional environment where your insights will help shape customer segmentation, optimize marketing tactics, and contribute directly to our revenue growth. If you're excited to make an impact in the connected vehicle and telematics industry through smart, data-driven decisions — we’d love to hear from you.

Your Day-to-Day: 

You will be responsible to define and implement part of the marketing strategy:

Define the right proposition per type of customer segment
Detect the most relevant types of customer upsell, churn prevention and re-activation, and implement tactics as levers to enhance them.
Define the customer segmentation per stage of the customer lifecycle, implemented in Salesforce, and engage customer-facing teams to use that
Guide the implementation of e-mail marketing campaigns for internal, channel and customers
Be able to measure and re-define the strategy based on results
You will be part a cross functional team to try to reach our customer revenue targets

What you bring to the table: 

There is no set route to become part of  Bridgestone Mobility  Solutions. But to be successful in this role, this is the kind of profile we have in mind:

Experience in a similar project, ideally in Multinational environment
Business or Economics degree, including marketing
Experience in Upsell Marketing, Customer Value Management, CRM
Business & Commercial focus.
Determination to propose and implement changes based on reasoned assessments.
2+ years of experience in a similar position.
Expert in e-mail Marketing (Pardot and / or Eloqua), Excel and PowerPoint. Knowledge of Power BI and Salesforce (company CRM) is a plus.
Ready to cover a temporary freelance vacancy (around 6 months).

Soft Skills

Keen eye for detail and passion for data/reporting integrity.
Fluency in English (verbal and written) is a must.
Business & Commercial focus.
Sociable person who likes to work in a team.
Dependable and takes ownership when faced with challenges.

Why you will love working for us: 

The chance to work in a fast moving, innovative and international team, dealing with different countries and cultures;

A company culture that likes to work hard and play hard. We like to have fun. There is no sense coming to a job everyday if you don’t like the people you work with;

Decisive actions. We don’t like to wait. It’s in our DNA to move forward. So, it only makes sense that we don’t jam the company with lots of layers. We make things happen. Quickly.

Get to know us: 

We are Bridgestone Mobility Solutions, and we are on a mission to move the world towards a sustainable future using data-driven mobility.

The high-value products and services we develop for fleets, original equipment manufacturers and governments make travel smoother, reduce congestion, increase accessibility, improve vehicle and road safety and cut carbon emissions.

Bridgestone Mobility Solutions is a Business Unit of the Bridgestone Corporation, a global leader in tyres and rubber, present in Europe, the Americas, Australia and Africa.

Webfleet is one of our lines of business within Bridgestone Mobility Solutions. A globally trusted fleet management solution, Webfleet analyses live data from hundreds of thousands of vehicles to help businesses boost fleet productivity, cut costs and increase safety.

Webfleet is used by more than 50,000 customers worldwide, providing them with the industry’s largest support network and the widest range of dedicated applications and integration tools.

Ready to join us? 

If that's a yes, please apply and upload your CV in English.

Please note that pre-employment screening might be part of the selection process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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