Offer summary

Qualifications:

2–4 years of hands-on experience managing Amazon Ads., Proven track record of optimizing ACoS, TACoS, CPC, and CVR., Proficient in analyzing data to derive actionable insights., Excellent communication and interpersonal skills with strong English proficiency..

Key responsibilities:

Drive and optimize digital advertising campaigns across Amazon and Walmart.

Create and test ad campaigns while managing budgets and refining ad targeting.

Analyze key metrics to ensure cost-effective ad performance and support sales growth.

Collaborate with the content team for ad type adjustments and new product launches.

Job description

About Us: Go North is a product-focused consumer goods company that owns +30 brands. Our portfolio of brands brings an assortment of unique and innovative products, and are available on marketplaces in the USA and Europe. Our product range is divided into three main categories (Pet & Animal, Lifestyle & Personal Care, Home & Garden) delivering solutions for those who need them. You can check out our new e-com store here: https://gonorthshop.com/

Position Overview:

As a Amazon PPC Secialist at Go North, your primary responsibility is to drive and optimize digital advertising campaigns across platforms like Amazon and Walmart to maximize sales and ROI. This includes creating and testing ad campaigns, optimizing bidding strategies, managing budgets, and refining ad targeting through keyword harvesting. You'll analyze key metrics, such as ACoS and TACoS, to ensure cost-effective ad performance while achieving sales growth. Additionally, you’ll support new product launches with tailored ad strategies and collaborate with the content team to adjust creative elements based on data-driven insights.

Key Responsibilities:

Campaign Creation

Develop and launch Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
Experiment with all campaign types to identify optimal strategies for advertised ASINs.
Create Sponsored Brands, Sponsored Brand Videos, and Sponsored Display campaigns to test new creative formats.
Provide biweekly recommendations to the content team, in coordination with the Sales Manager, for ad type adjustments and optimizations.

Bidding Optimization

Continuously adjust bids daily and weekly to maximize performance within budget constraints.
Use key metrics such as ACoS, conversion rate, keyword rank, and more to drive month-over-month and year-over-year sales growth.
Aim to optimize ad spend for maximum efficiency, achieving the lowest possible CPC and ACoS with the highest CVR and overall sales.

Negative Keyword/Product Target Harvesting

Analyze campaigns with broad targeting to identify underperforming or irrelevant search terms.
Add non-converting terms as negative keywords or product targets to improve campaign efficiency by preventing ads from showing on these terms.

Positive Keyword/Product Target Harvesting

Review broad targeting campaigns to identify high-performing search terms.
Transfer successful keywords or ASINs to existing exact match or product targeting campaigns for better control and performance.
Negate these terms in their original campaigns to avoid duplicative targeting.

Budget Control

Adhere to daily, weekly, and monthly ad spend targets set by the Category Manager.
Manage budgets to stay on target for each period while ensuring sales objectives are met.

TACoS Optimization

Optimize ads to meet targeted TACoS (Total Advertising Cost of Sales) goals.
Monitor TACoS daily and weekly, adjusting ad spend as needed to align actual results with target TACoS.

SQP / Market Share Analysis

Perform SQP (Search Query Performance) and market share analyses to enhance reach and sales within each product category.
Based on SQP insights, provide recommendations to the content team on keyword adjustments and the integration of growth keywords into product listings and content.

New Product Launches

Launch and manage campaigns for new product introductions, with daily optimizations during the first month to track and enhance initial performance.

Walmart Ads

Apply all above strategies to Walmart Ads, except Negative Keyword/Product Target Harvesting (currently unavailable on Walmart Ads).

Go to your profile:

We are looking for a person with the following skills:

2–4 years of hands-on experience managing Amazon Ads
Proven track record of optimizing ACoS, TACoS, CPC, and CVR to meet or exceed campaign goals.
Proficient in analyzing data to derive actionable insights and optimize campaign performance.
Excellent communication and interpersonal skills. Strong English proficiency is essential.
Ability to work and collaborate effectively in a fast-paced environment and adapt to changing priorities.

This is a full time consultancy position, open for international applicants.

Required profile