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Marketing Operations Manager

Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

3+ years in a marketing operations role, preferably in B2B SaaS or cybersecurity., Proficient in Marketo and Salesforce CRM, with experience in tools like LeanData and 6sense., Strong analytical mindset with the ability to translate data into actionable insights., Solid understanding of marketing and sales funnel metrics, attribution models, and performance reporting..

Key responsibilities:

  • Manage and optimize core marketing systems including Marketo and Salesforce.
  • Design and maintain scalable lead management processes for accurate tracking and attribution.
  • Collaborate with demand gen and ABM teams to operationalize campaign strategies and workflows.
  • Monitor marketing funnel performance and support reporting processes with insights on MQLs and program ROI.

Red Canary logo
Red Canary SME https://redcanary.com/
201 - 500 Employees
See all jobs

Job description

Who We Are
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on Built In's 2025 Best Places to Work list. If our mission resonates with you, let’s talk.

What We Believe In
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless

Challenges You Will Solve
We’re seeking a highly analytical, process-driven Marketing Operations Manager to join our dynamic marketing team. Reporting to the Director of Marketing Operations, this role will be central to optimizing our marketing tech stack, enabling pipeline generation, and ensuring scalable processes are in place to support demand generation, ABM, and campaign execution across channels.

You’re equal parts systems thinker and hands-on executor. You thrive in high-growth environments, love solving complex problems with data, and have a passion for building scalable marketing processes. You understand how to connect strategy with systems and are energized by cross-functional collaboration. Your attention to detail, bias for action, and curiosity around marketing tech make you a go-to resource for turning great ideas into measurable results.

You’ll be the backbone of our marketing performance—ensuring accurate reporting, streamlined lead flow, and maximum efficiency from our systems and tools.

What You’ll Do
  • Own the day-to-day management and optimization of our core marketing systems including Marketo, Salesforce (SFDC), LeanData, and 6sense (or similar intent platforms)
  • Design and maintain scalable lead management processes—ensuring accurate tracking, scoring, routing, and attribution across channels
  • Partner with demand gen, digital, and ABM teams to operationalize campaign strategies, including building and QA'ing workflows, nurture streams, and integrations
  • Manage marketing data hygiene, enrichment processes, and database segmentation to improve targeting and performance
  • Monitor marketing funnel performance, campaign effectiveness, and channel attribution to inform spend and content strategy
  • Collaborate with sales and RevOps to ensure data alignment, lead SLAs, and pipeline visibility across teams
  • Support quarterly planning and reporting processes by delivering insights on MQLs, pipeline influence, program ROI, and attribution accuracy
  • Drive continuous improvement in marketing automation, process documentation, and marketing analytics

    • What You’ll Bring
  • 3+ years in a marketing operations role, preferably in B2B SaaS or cybersecurity
  • Proficient user in Marketo and Salesforce CRM; experience with tools like LeanData, 6sense, ZoomInfo, or Clearbit (or something similar)
  • Solid understanding of marketing and sales funnel metrics, attribution models, and performance reporting
  • Experience operationalizing demand gen and ABM programs
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Comfortable managing cross-functional projects and communicating with both technical and non-technical stakeholders
  • Meticulous attention to detail, strong organizational skills, and a love for process optimization
  • Experience with tools like Bizible, Tableau, Looker, or other BI/analytics platforms
  • Exposure to account-based marketing tactics and segmentation strategies
  • Understand privacy and compliance requirements (e.g., GDPR, CCPA) in marketing data management
    • The targeted base salary for this role is $83,600 - $113,850 per year. This role is also eligible for participation in the company's bonus program, and eligible for a grant of stock options, subject to the approval of the company's board of directors. The application deadline is May 30th, 2025.

    Benefit Highlights:
    - 100% Paid Premiums:  Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.
    - Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits.  
    - Fertility Benefits: All new hires are eligible for benefits as of their first day.
    - Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays. 
    - Paid Parental Leave- Full base pay to bond/care for your new child.
    - Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses. 
    - Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US.

    Why Red Canary?
    Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

    At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:
    https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2025BenefitsSummary.pdf?version=0

    Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Demand GenerationSalesforceMarketing AutomationSales AnalysisAttribution ModelingMarketing AnalyticsZoom (Video Conferencing Tool)Information PrivacyTableau (Business Intelligence Software)General Data Protection Regulation (GDPR)

    Other Skills

    • Organizational Skills
    • Analytical Thinking
    • Detail Oriented
    • Lateral Communication
    Are you interested?

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