Marketing Ops Manager

Remote: 
Full Remote
Contract: 
Work from: 

Offer summary

Qualifications:

Minimum of 5 years of marketing operations experience, Expert experience in Hubspot including certification, Strong analytical skills to interpret data and recommend changes, Strong business acumen with a focus on B2B SaaS initiatives..

Key responsibilities:

  • Manage and optimize the marketing technology stack and integrations
  • Own the marketing lead assignment process and improve lead quality
  • Fully own reporting and data visualization on marketing performance
  • Manage day-to-day execution of marketing programs and campaigns.

Luxury Presence logo
Luxury Presence Information Technology & Services Scaleup https://www.luxurypresence.com/
501 - 1000 Employees
See all jobs

Job description

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 60,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.

Luxury Presence is seeking a highly skilled Marketing Operations Manager to join its growing team. Reporting to our GTM Operations function, the ideal candidate will play a pivotal role in optimizing our marketing channel performance. You will be responsible for enhancing our lead handling strategy, improving data analysis and reporting, and ensuring seamless alignment between sales and marketing. This role is an exciting opportunity to shape the future of our company and drive exponential growth. 

Core Pillars: 
Marketing Tech Stack/Infrastructure
Funnel Optimization & Process Management
Marketing Data & Analytics 
Project Planning & Management

Key Responsibilities:

Tech Stack/Infrastructure
Manage, develop and own our Marketing technology stack, including Hubspot, Chilipiper, Typeform, QR Code Generator, etc. 
Manage integrations with other key systems including Salesforce, WordPress, Ad Networks, Google Analytics, etc. 
Own marketing attribution across the full marketing funnel
Work closely with Marketing leaders to build out workflows and automation for growth campaigns 
Evaluate, recommend and implement other leading marketing technologies to fuel growth and efficiency.
Build and deploy landing pages and lead capture forms as needed

Funnel Optimization & Process Management
Own, manage, and optimize the marketing lead assignment process to ensure every lead is distributed and followed up on in a timely manner
Work with Inbound sales team to improve lead quality and strategic inbound processes
Create, manage, and distribute SOPs for ongoing, repeated processes and tasks 
Collaborate with our marketing team on strategy and campaign testing 

Marketing Data & Analytics 
Fully own reporting, dashboard creation, and data visualization on marketing performance.
Build and deploy high quality reports and dashboards in Hubspot and partner with Data Science team on marketing metrics in company-wide dashboards. 
Conduct campaign ROI analysis regularly and provide insights to stakeholders, all the way up to the executive level
Maintain clean & efficient database segmentation for all stages of the funnel  
Implement conversion tracking and UTM tracking on all digital assets on an ongoing basis 
Build out, implement, and improve inbound lead-scoring strategy
Work closely with the CRM team to manage properties within HubSpot and Salesforce to maintain a clean and efficient database
Review and recommend new reporting models including multi-touch attribution

Project Planning & Management
Manage the day-to-day execution of marketing programs and campaigns to ensure they are completed with a high degree of quality, on time, and within budget.
Work closely with the events/partnerships manager to create landing pages & implement AE lead distribution process.
Run and manage projects to test new processes and tools to drive improvements and efficiencies.
Leverage AI to bring further automation to marketing processes and tools

Immediate Opportunities for Impact:
Take ownership of marketing operations to increase the output of our marketing spend while implementing industry best practices in our technology stack.
Improve reporting accuracy and data integrity by auditing our current workflows and attribution processes
Create SOPs for existing repeatable processes and identify inefficiencies where we can automate, delegate, or eliminate

Qualifications:
Minimum of 5 years of marketing operations experience
Expert experience in Hubspot including certification
You're a master of marketing and have pushed them to their limits.  Comfortable evaluating and implementing new tools. Experience with Chilipiper a plus!
Analytically minded, with the ability to uncover important information in data and recommend changes/updates to the business. 
Strong business acumen. You know how to dissect the main levers in a B2B SaaS company and understand how various initiatives relate to key business objectives.
You have a strong bias toward speed and execution. You're willing to help out with projects outside your job description, roll up your sleeves, and push things over the finish line quickly. 
Join us in shaping the future of real estate

The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages. 

We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition. 

Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date. 

More than 13,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.

Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.

Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Required profile

Experience

Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Analytical Thinking
  • Business Acumen
  • Collaboration

Marketing Operations Manager Related jobs