Offer summary

Qualifications:

1-3 years of experience in digital marketing and analytics., Proficiency in managing campaigns on Google Ads, Meta Ads, and LinkedIn Campaign Manager., Experience with GA4, Looker Studio, and HubSpot for performance tracking., Strong analytical skills to interpret data and optimize campaigns..

Key responsibilities:

Oversee and manage digital ad campaigns to optimize performance.

Analyze user journeys and conversion paths to identify improvement opportunities.

Build and maintain dashboards for tracking key performance indicators.

Report on campaign performance and ROI improvements to stakeholders.

Job description

This is a remote position.

Digital Ads & Analytics Specialist (WFH)

Background

We are seeking an Digital Ads & Analytics Specialist to join PeoplePartners in collaboration with a leading company in the safety software industry. If you excel at managing paid campaigns and turning data into actionable insights, we want you.

About the Role

As the Digital Ads & Analytics Specialist, you will oversee digital ad campaigns, analyze user journeys, and optimize conversions. Your ability to interpret data and drive campaign improvements will be crucial.

Your Key Responsibilities:

Manage GA4, Looker Studio, and HubSpot dashboards to track performance.
Optimize campaigns on Google Ads, Meta Ads, and LinkedIn Campaign Manager.
Track user journeys and funnel performance.
Analyze data to identify opportunities for improvement.
Set and report on KPIs like CTR, CPA, and conversions.

Requirements

About YOU

You are a data-driven digital marketer with a passion for campaign optimization and analytics. Your insights help drive meaningful improvements and successful marketing outcomes.

About YOUR Work History

You’ve managed ad campaigns across Google, Meta, and LinkedIn, using tools like HubSpot and Looker Studio to track and optimize performance.

About the Culture YOU Thrive In

You love fast-paced, data-focused environments where analytics and insights lead to tangible results.

Key Responsibilities YOU Can’t Wait to Do

Optimize paid ad campaigns for maximum ROI.
Track and improve conversion paths.
Build dashboards that drive actionable insights.

How YOU Will Be Measured

Campaign performance and ROI improvements.
Accuracy of dashboard analytics.
Positive feedback from marketing teams.

When & Where YOU Will Work

This is a remote/work-from-home role with a night-shift schedule. Your shift will follow Canadian Mountain Time (MT), Monday to Friday.

Benefits

Permanent Work-from-home setup
Company-provided equipment
Secondary Wi-Fi Modem
21 Leave Credits Annually - Leave benefits begin on Day 1.
100% conversion of UNUSED leave credits
HMO on Day 1
13th Month Pay
Grab Voucher every month
Birthday Gift
Loyalty Gift
Christmas Gift
Work-Life Balance
Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.