Growth Manager, Platform

Carry1st is Africa’s leading games publisher and monetization platform, helping top global companies grow players and revenue in high-potential markets. We operate the region’s fastest-growing web shop for top-ups of digital content and a payment platform that boosts revenue up to 10x in markets with low credit card penetration but high demand for digital goods.

Our partners include Activision, EA, Riot Games, and Netease. Backed by investors like a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas, we’re solving hard problems at the intersection of gaming, fintech, and digital commerce.

As Growth Manager, Platform, you will be instrumental in driving Carry1st’s expansion and success across Africa and the Middle-East. Your primary mission will be growing customers and revenue for Carry1st Platform, establishing it as the preferred gaming and digital content marketplace across the region. You will achieve this by deeply understanding local gamers’ needs, executing top-tier activations, building solid relationships with game publishers and forging strategic partnerships in markets.

This is an exciting opportunity for someone passionate about gaming, digital commerce, and market expansion — eager to make an impact in one of the fastest-growing gaming markets in the world.

You will...

• Lead growth initiatives that drive revenue, user acquisition, and engagement across key markets in Africa and the Middle-East

• Develop and execute go-to-market strategies to ensure growth for Carry1st Shop and its partnered games, including paid media, influencer activations, social media, community events, out-of-home campaigns, and traditional media
• Establish and manage strategic partnerships with key media outlets, esports organizations, payment providers, brands, and super-apps to amplify Carry1st’s reach and engagement
• Leverage data and market insights to refine growth strategies, identifying high-performing campaigns and optimizing customer acquisition cost (CAC)
• Collaborate with other functions such as Product, Design or Customer Support to improve the Carry1st Platform experience
• Be the regional expert, providing insights and recommendations to internal teams and global partners about gaming trends, user behavior, and market opportunities in Africa and the Middle-East
• Have fun and work on exciting projects that shape the future of gaming and digital content in emerging markets

Requirements

What makes you a great candidate?

• 5+ years of experience in growth, marketing, or business development, preferably in gaming, digital content, or e-commerce
• Proven track record of scaling brands, publishers, or businesses across Africa and the Middle East
• Strong experience building and managing strategic partnerships with media companies, payment providers, esports organizations, or brands
• Deep understanding of gaming culture in Africa and the Middle East, with the ability to speak the language of gamers
• Data-driven mindset, with the ability to analyze metrics and optimize marketing strategies accordingly
• Self-driven and accountable, with a high degree of ownership and problem-solving ability
• Excellent project management skills, with the ability to coordinate multiple initiatives in a fast-paced, entrepreneurial environment
• Excellent written and verbal communication skills in English; Arabic or French is a strong plus

Benefits

• 5+ years of experience in growth, marketing, or business development, preferably in gaming, digital content, or e-commerce

• Proven track record of scaling brands, publishers, or businesses across Africa and the Middle East
• Strong experience building and managing strategic partnerships with media companies, payment providers, esports organizations, or brands
• Deep understanding of gaming culture in Africa and the Middle East, with the ability to speak the language of gamers
• Data-driven mindset, with the ability to analyze metrics and optimize marketing strategies accordingly
• Self-driven and accountable, with a high degree of ownership and problem-solving ability
• Excellent project management skills, with the ability to coordinate multiple initiatives in a fast-paced, entrepreneurial environment
• Excellent written and verbal communication skills in English; Arabic or French is a strong plus