Master’s degree in Engineering, Marketing, or Business Administration preferred., 5-7 years of global or EMEA commercial marketing experience in healthcare required., Experience in digital health or robotic technologies is preferred., Strong analytical, project management, and communication skills are essential..
Key responsibilities:
Lead the development and execution of marketing campaigns for ZBEdge in European markets.
Create and manage external communication strategies highlighting clinical and economic benefits.
Oversee content creation for various marketing materials, ensuring alignment with global brand guidelines.
Collaborate with sales teams to develop tools and resources that effectively position ZBEdge in the market.
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Zimmer Biomet is a global medical technology leader with a comprehensive portfolio designed to maximize mobility and improve health. We advance our mission to alleviate pain and improve the quality of life for patients around the world with our innovative products and suite of integrated digital and robotic technologies leverage data, data analytics and artificial intelligence. Founded in 1927 and based in Warsaw, Zimmer Biomet has operations in more than 25 countries and sales in more than 100 countries. We maintain world-class scientific facilities and resources and collaborate with leading clinicians and researchers around the world. Awards and Recognitions • Forbes Best-in-State Employers in Indiana (2020 and 2021)• Newsweek’s America’s Most Responsible Companies (2021)• Military Friendly Employer by VIQTORY (2019 and 2020)• Best Employer Award: China (2011-2021)• Great Place to Work: Brazil (2021)• Indiana Manufacturers Association Manufacturing Excellence Awards (2020)• ComputerWorld’s "Best Places to Work in IT" (2018-2020)• Forbes Global 2000 (2020 and 2021)• Fortune 500 List (2020 and 2021)• Medical Device and Diagnostic Industry MedTech Company of the Year (2019)
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect
At Zimmer Biomet, we are leading the way in healthcare innovation, driving advancements through cutting-edge digital and robotic solutions. Our mission is to revolutionize patient care by enhancing our implant offerings with state-of-the-art technologies. To support the commercialization of ZBEdge, our digital and robotic portfolio, we are seeking a Senior Marketing Manager to lead the marketing efforts in the Developed Markets across Europe.
This role, reporting to the Marketing Director of DTS EMEA, will be integral to shaping and executing the marketing strategy for ZBEdge. The Senior Marketing Manager will collaborate closely with country marketing teams, sales, and commercial leaders across our European markets, as well as work with the Global Technology & Data team based in the U.S.
If you're passionate about advancing the future of healthcare and are ready to lead impactful commercialization efforts in a dynamic, fast-paced environment, Zimmer Biomet offers you the opportunity to make a lasting impact.
How You'll Create Impact
Lead the development and execution of impactful marketing campaigns to promote the ZBEdge in European markets
Create and manage external communication strategies that highlight clinical & economic benefits to different stakeholders
Oversee content creation for digital, print, and event-based materials, ensuring alignment with global brand guidelines
Develop and implement sales tools and resources that empower sales teams to effectively position and sell ZBEdge in the market
Provide ongoing support and training to sales teams on value proposition, and competitive positioning
Collaborate with regional sales leaders to ensure sales tools are tailored to meet specific market needs.
Lead the strategy for gathering and utilizing clinical and market evidence to support the positioning and sales of ZBEdge
Collaborate with the Global Technology & Data team and clinical experts to ensure evidence generation is aligned with market needs. Ensure the creation of compelling case studies, clinical data, and other evidence to support marketing claims
Provide input into strategic & operating planning by aligning with the markets on business opportunities and risks
What Makes You Stand Out
Master’s degree (preferred in Engineering, Marketing or Business Administration)
Minimum of 5-7 years of global or EMEA commercial/downstream marketing experience within health care (required), with experience in digital health or robotic technologies (preferred)
Experience working across diverse EMEA markets, understanding local healthcare systems and regulatory requirements
Proven track record in strategic planning, campaign execution, and product launches
Excellent communication, storytelling, and stakeholder management skills
Data-driven mindset with ability to use analytics tools (e.g., Salesforce, Power BI, CRM platforms)
Ability to influence others, strong organizational skills, handle increasing levels of responsibility
Energizes all levels of the organization to deliver on business goals and objectives