Offer summary

Qualifications:

Proven experience in content strategy and editorial planning, with a strong understanding of SEO and demand generation., Exceptional writing and editing skills, capable of crafting compelling narratives across various formats., Strong leadership and cross-functional collaboration skills, with a strategic vision for brand identity and messaging consistency., Experience in managing budgets and external partners, ensuring quality and efficiency in content operations..

Key responsibilities:

Own and evolve Zencargo’s brand identity and content strategy, ensuring consistency across all regions.

Lead the global content strategy, mapping content to customer personas and stages of the journey.

Oversee SEO and search content strategy to enhance Zencargo's online visibility and demand capture.

Collaborate with cross-functional teams to align content with customer needs and business goals.

Job description

Department: Marketing

Location: London

Description

The Head of Content will own and drive Zencargo’s brand voice and content strategy, ensuring consistent, compelling messaging across all channels and regions. Reporting to the Marketing Director, you will play a critical role in strengthening our market position, scaling content and product marketing efforts, and crafting personalised, high-impact content across the customer journey.

Your work will shape how customers experience and trust Zencargo—from their first interaction, through the sales journey, and into long-term partnership.

This senior, cross-functional role combines creativity, strategic leadership, and a performance mindset to accelerate Zencargo’s growth, deepen customer connections, and shape how we lead in a rapidly evolving market.

Key Responsibilities

Own and evolve Zencargo’s brand identity—from voice and tone to visual alignment—ensuring consistency across all regions while tailoring messaging to local market needs.
Lead the global content strategy, mapping content to personas, verticals, and every stage of the customer journey.
Strengthen our product marketing foundations, owning messaging and go-to-market (GTM) strategy for new releases, including AI-driven innovations.
Oversee SEO and search content strategy, ensuring Zencargo ranks for priority topics and captures demand effectively.
Build and scale content operations, managing the content calendar, workflows, contributor output, and internal processes for efficiency and consistency.
Manage and optimise external partners, including writers, PR agencies, designers, and freelancers, setting clear expectations, SLAs, and KPIs.
Collaborate cross-functionally with Sales, Customer Success, Product, Procurement, and the Marketing team to ensure content directly supports customer needs, sales outcomes, and market growth.
Define and track content KPIs, using performance data to continuously improve messaging, formats, and channel effectiveness.
Own and manage the content budget, ensuring maximum ROI through smart resource allocation and strategic investment.
Deliver one flagship, market-defining content campaign per year—for example, an original Zencargo research report or bold thought leadership initiative.
Lead and execute content initiatives, personally contributing to writing, editing, and delivering high-quality content to maintain momentum, quality, and impact.

Work in close partnership with a Content Manager to deliver key initiatives across the website, case studies, video, and crisis communications—ensuring strategic alignment and high-quality execution.

Skills, Knowledge and Expertise

Soft Skills

Strategic Vision: Shapes and executes a long-term content strategy that strengthens Zencargo’s market position and supports immediate commercial goals.
Leadership and Ownership: Takes full accountability for brand identity, messaging consistency, and content-driven outcomes across all customer and market touchpoints.
Cross-Functional Collaboration: Partners effectively with Sales, Customer Success, Product, Procurement, and Marketing to align messaging with business and customer priorities.
Analytical Mindset: Uses performance data and customer insights to continually refine content strategies and drive measurable impact.
Creative Storytelling: Translates complex supply chain concepts into compelling, human-centered narratives that resonate across channels and markets.
Adaptability and Innovation: Navigates market trends and business needs with agility, continuously innovating content strategy to maintain market relevance.
Attention to Detail: Upholds high standards for content quality, brand consistency, and messaging precision across all platforms.
Commercial and Industry Curiosity: Proactively builds expertise in supply chain and logistics, staying current on industry trends, customer challenges, and market shifts to create timely, relevant, and credible content.

Technical / Competency Skills

Content Strategy and Editorial Planning: Expertise in building structured content strategies that support the full customer journey, sales enablement, and thought leadership goals.
SEO and Demand Generation Alignment: Deep understanding of SEO best practices, search trends, and demand generation tactics to drive reach, engagement, and commercial impact.
Website and Marketing Technology Proficiency: Strong understanding of website strategy, content structure, and performance optimisation, with hands-on experience using tools such as WordPress, Google Analytics, SEMrush, Salesforce, and email marketing tools like Mailchimp.
Exceptional Writing and Editing: Crafts compelling narratives and messaging across diverse formats, ensuring clarity, consistency, and engagement for different audiences.
Freelancer and Agency Management: Proven ability to source, manage, and optimise external partners, setting clear SLAs and KPIs to maintain quality and efficiency.
Budget Ownership: Manages content budgets strategically, optimising resources and justifying investments based on performance and business priorities

Required profile