Digital Marketing Specialist

Schedule:

• Full-time (35-40 hours/week)
  
• Monday to Friday from 8am to 5pm (1 hour unpaid break)

Client Timezone: US Central Time (Texas-based)

Client Overview

Join a rapidly growing health and performance coaching brand that’s revolutionizing how people achieve their peak potential. This dynamic company delivers transformative coaching through digital products and community-based programs. With a robust content strategy already in place and ambitious growth plans, they’re seeking a digital marketing expert to drive their expansion and help more clients achieve breakthrough results.

Job Description

Take ownership of an end-to-end marketing funnel for a thriving digital coaching business. You’ll work with professionally prepared content to build and optimize a complete customer journey - from social media engagement through lead capture and ultimately to course and coaching program sales. This role offers significant autonomy to shape and enhance the marketing infrastructure while working with established frameworks and a library of ready-to-deploy content. You’ll have the opportunity to make a meaningful impact on people’s lives while showcasing your digital marketing expertise in the rapidly growing health and wellness space.

Responsibilities

• Design and implement comprehensive marketing funnels from social media touchpoints to sales conversion
  
• Create high-converting landing pages for lead magnet deployment
  
• Develop and optimize email sequences in ConvertKit to nurture leads and drive sales
  
• Fine-tune existing content library to maintain brand voice and maximize impact
  
• Build automated workflows that seamlessly guide prospects through the customer journey
  
• Monitor funnel metrics and optimize conversion rates at each stage
  
• Collaborate with leadership to align marketing initiatives with business goals
  
• Manage the promotion and positioning of digital products including courses and coaching programs
  

Requirements

• Digital marketing experience with demonstrated funnel optimization success
  
• Expert-level proficiency with email marketing platforms, particularly ConvertKit
  
• Proven track record creating high-converting landing pages and lead magnets
  
• Strong understanding of customer journey optimization and conversion principles
  
• Excellent written communication skills with sharp attention to detail
  
• Self-motivated with ability to work autonomously and take initiative
  
• Experience in health, wellness, or coaching industry preferred
  
• Reliable high-speed internet connection and professional home office setup
  
• Ability to align with US Central Time zone business hours
  
• Bachelor’s degree in Marketing, Communications, or related field preferred