Planning Lead

Who You Are 

• Knowledgeable: You have a BA/BS and minimum of 3-5 years media planning experience.  
• Strategic Expert:  You have digital media planning expertise across several digital channels, some of which must be search, social, display and video (inclusive of programmatic,) connected TV, digital audio, and digital out-of-home (but not limited to). You are able to connect how the media plan will be measured to form a continuous loop of strategic planning and accurate measurement. 
• Tactical: You have basic knowledge of campaign execution with DSPs, bid management tools, social buying platforms, ad servers, DMPs and 3rd party data.  
• Innovative: You are eager to test new platforms and quickly learn what works, what doesn’t, and why. You can articulate what you expect to happen as the output of a plan and actively seek to make improvements to existing campaign plans and consistently connect with team members to understand what is performing or not.  
• Organized: You’re able to effectively manage multiple things, competing priorities, and several requests at one time, though intentional time management and good prioritization. 

What You’ll Do  

This position is a critical component of a client team within Goodway, and requires comfort with occasional client contact, although not client ownership. You will be focused on: 

• Develop media plans based on client's goals and target audience.  Media evaluation should include all appropriate channels with weighted budget investments based on client's media strategy, business objectives and customer journey. 
• Devising and structuring campaign and advertiser measurement strategy  
• Reviewing/verifying media buys to ensure proper execution during the campaign launch process. 
• Receiving input from Client Experience, Client Strategy, and Media Solutions within your assigned teams and using research and forecasting tools to in turn develop strategic media plans. 
• Managing campaign budgets and the negotiation/purchase of non-biddable media, inclusive of maintaining rapport with digital media vendors, publishers, etc. to keep up with the latest features, and new buying opportunities.
• Preparing budget breakout flowcharts based upon the media brief and/or the marketing strategy. 
• Assisting in the strategic analysis of campaigns and drawing conclusions to improve performance of future flights. 
• Facilitating the media plan handoff with Media Solutions Managers so that it is clear enough to be set-up and optimized well. 
• Presenting media plans alongside Client Experience on key accounts.