Marketing Specialist

Why Thunderbird?

MZLA Technologies Corporation (MZLA) is a wholly-owned, for-profit subsidiary of the Mozilla Foundation and the home of Thunderbird. Thunderbird is a global, free, and open-source email and productivity app, which has experienced significant growth in revenue, staff, and aspirations since its launch 20 years ago. Our revenue comes from our dedicated users around the world who generously fund our work. As we continue to expand our team and enhance our products and services, we remain dedicated to providing best-in-class productivity solutions independent of big tech. Operating as a small but dynamic team of 40 + staff across seven countries and time zones, we are part of the larger Mozilla family but maintain our distinct and independent identity from both the Mozilla Foundation and Mozilla Corporation.

Our organizational culture is driven by our mission. We are committed to fostering openness and transparency as a member of the open-source community. We lean into collaboration, creativity, and diversity. We bring a hearty dose of scrappy grit and resilience to our lively and spirited team. Our operating principles leverage data informed decisions, ownership, speed and efficiencies to elevate our work and deliver innovative and impactful solutions to our users.

The Opportunity:

This new role is an exciting opportunity for an experienced Marketing Specialist who is ready to jump into a growing team that’s reinventing a legacy open-source brand for a new generation.

Thunderbird is evolving quickly—launching new products, expanding its global reach and redefining what a modern communication platform can be. The Marketing team is central to this transformation, guiding brand strategy through market insights, precise positioning and bold, data-driven campaigns.

We’re looking for a highly organized, solutions-focused marketer with a strong focus on creating compelling content and executing multi-channel campaigns that drive brand growth and user engagement. The ideal candidate thrives in a fast-paced, startup-like environment and is comfortable juggling multiple priorities under pressure. They’re pragmatic, steady in the face of shifting timelines or critical feedback, and an excellent collaborator—especially with technical colleagues. A solid understanding of how to engage a tech-savvy audience is key.

This role will be responsible for helping to amplify the Thunderbird brand and drive engagement across platforms, working closely with our team of designers, community managers, product managers, and engineers. 

The Marketing Specialist is an individual contributor and will report directly to the Manager, Marketing & Communications.

This is a remote, full time position. We require strong written and verbal communication skills to facilitate effective work coordination across various virtual communication platforms. This role works closely with staff across Canada, US, and Europe. Consequently, applicants in the Eastern or Central Standard time zone are preferred.

What you’ll do: 

• Support the planning and execution of multi-channel marketing campaigns to support brand awareness, user acquisition, and retention.
• Create engaging content for blog posts, social media, email campaigns, and web pages.
• Manage paid and organic digital campaigns, including SEM, social media advertising, and SEO efforts.
• Monitor and analyze campaign performance metrics to inform strategy and improve ROI.
• Collaborate with product, community, and design teams to ensure cohesive messaging and brand alignment.
• Coordinate logistics for virtual and in-person events, including webinars and trade shows.
• Support the development and formatting of newsletters, including Thunderbird Pro and other product communications.
• Research industry trends, competitive landscape, and customer insights to inform marketing strategies.
• Collaborate with external agencies, freelancers, and vendors to execute specialized marketing projects
• Identify and implement process improvements to enhance marketing efficiency and effectiveness.

What you’ll bring: 

• 5+ years of professional, post-graduate marketing experience across digital, content, social media, and/or PR.
• Proficiency with marketing tools including email platforms, CRMs, content management systems, and social media schedulers.
• Strong experience using analytics tools to track performance and optimize campaigns.
• Ability to write and edit compelling content for blogs, social media, and email campaigns.
• Experience supporting communication and marketing activities for a global customer base.
• Strong organizational skills and ability to manage multiple projects at the same time.
• A proactive and innovative approach to problem-solving and campaign ideation.
• Ability to align marketing initiatives with business objectives and identify opportunities for growth.
• Experience working cross-functionally with internal teams and external vendors to execute campaigns.
• Comfortable working in a dynamic, small-business environment and taking on diverse marketing responsibilities.
• Great communication skills and the ability to work with a multi-disciplinary, geographically distributed team.

What you’ll get:

We benchmark our base salaries to local markets and target the 60th percentile of the peer market. The salary ranges for this role are:

• Canada: $75,000 - $83,000 USD

In addition to competitive salaries, we offer a comprehensive benefits package designed to support your whole self.

Work & Career

• Fully remote work & schedule flexibility
• Latest Laptop and accessories 
• Annual Remote Work Stipend
• Monthly Internet Stipend
• Professional Development Stipend
• Industry Conferences

Rest & Play

• 24 days PTO per year (prorated) 
• Your Birthday
• Year-end Company Shutdown
• Wellbeing Days 
• Public Holidays
• Other Paid Leave
• Wellbeing Stipend for Personal / Family Activities

Health & Family

• RRSP Pension Contributions
• Health, Dental, & Vision Insurance
• Disability/Income Protection Insurance
• Life Insurance
• Employee Assistance Program 
• Paid Parental Leave
• Paid Sick Days 

*Applicants must reside in and have work authorization for the country location(s) specified above. We are unable to consider applicants outside of these markets at this time. We are unable to provide visa sponsorship.

MZLA Technologies Corporation (MZLA) Commitment to diversity, equity and inclusion

MZLA believes in the value of diverse creative practices and forms of knowledge, and knows diversity, equity and inclusion are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities and expressions.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose. 

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodations@thunderbird.net to request accommodation.

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