5+ years of experience in Account-Based Marketing (ABM) for enterprise software or cloud-based solutions., Proven track record of personalized content creation across various formats., Strong project management skills with the ability to manage multiple priorities and projects simultaneously., Excellent collaboration skills and a strategic mindset to work across different teams..
Key responsibilities:
Lead the development and execution of impactful ABM strategies for key accounts.
Create and scale personalized ABM initiatives tailored to target decision-makers.
Collaborate with sales, strategy, and marketing teams to ensure a data-driven approach.
Educate stakeholders on ABM programs and share best practices for continuous improvement.
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Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Canada, Europe, Asia, and Latin America. Veeva is growing to 10,000 employees by 2025, so visit the Jobs section for open positions and remember that correspondence to new applicants and existing candidates will only come from an official @veeva.com email address.
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
We're seeking a motivated and experienced Account-Based Marketing (ABM) Manager to build and execute impactful ABM strategies that will drive growth across our key accounts.
In this role, you’ll lead the development and expansion of our ABM program, designing and executing targeted content and initiatives for strategic accounts and key decision-makers. You’ll collaborate closely with sales, strategy, services, and other marketing teams to ensure a fully integrated, data-driven approach.
What You’ll Do
Deliver personalised and highly tailored experiences to key decision-makers within the target accounts
Create impactful global ABM programs from strategy to execution
Scale 1:1 and 1:Few ABM initiatives
Deliver messaging and assets, tailored to the company identity and footprint
Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
Work directly with customers and their internal teams
Educate Veeva stakeholders on programs, share best practices, and provide visibility
Requirements
5+ years of experience in ABM for an enterprise software or cloud-based solution provider
Proven track of personalised content creation (web, video, slide deck…)
Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
Proven ability to build relationships and collaborate across stakeholders
Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
Excellent team player with a positive attitude and a strong sense of ownership
Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies
Nice to Have
Experience implementing and utilizing ABM software
Experience with sales and marketing automation systems
Experience in assisting with weekly and monthly marketing program reporting and metrics
Any second language
Experience in marketing to life sciences
Perks & Benefits
The chance to work with a genuine market leader
Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
Work anywhere policy – You can utilise our office spaces or work remotely when you need to.
Health & wellness reimbursements
Veeva Giving 1%
#RemoteSpain
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.
If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.
Required profile
Experience
Industry :
Computer Software / SaaS
Spoken language(s):
English
Check out the description to know which languages are mandatory.