Associate Director, Programmatic

About New Engen: 

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.

What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.

Description: 

New Engen is seeking an experienced, strategic Associate Director of Programmatic Media to lead and grow our programmatic practice. Reporting to the Senior Director of Programmatic, you’ll be developing high-impact client strategies, mentoring a growing team, and helping shape the agency’s future in this space.

You’ll need to toggle between big-picture thinking and day-to-day team empowerment. You’ll also play a visible role across departments, clients, and partners to ensure our programmatic offering is best-in-class today and built to last for tomorrow.

Responsibilities:

• Lead & Grow the Team: Manage and mentor programmatic media managers and emerging leaders. Build a strong team culture of continuous growth and operational excellence.
• Drive Strategy & Growth: Lead strategic channel planning for client accounts and new business opportunities, clearly articulating our unique POV and capabilities across Display, CTV, OLV, Audio, and Digital OOH.
• Lead strategic initiatives and own channel excellence, maintaining best practice documentation, frameworks, and scalable processes across programmatic efforts.
• Be a Thought Leader: Act as a strategic advisor on campaign structure, audience strategy, optimization tactics, and operational improvements. Propose new ways of working that enhance performance and efficiency.
• Evaluate and expand partnerships with platforms, data providers, and publishers to support innovation and performance. Vet new tools and betas that ladder up to client success.
• Ensure operational excellence across campaign execution, including audience strategy, measurement, and optimization.
• Champion cross-functional collaboration with analytics, creative, and client teams to build integrated media strategies.

Qualifications:

• 6+ years of experience in digital media, with at least 2 years leading teams in programmatic advertising
• Deep subject matter expertise of programmatic ecosystems, including DSPs, CDPs, DMPs, and inventory sources.
• Deep understanding of programmatic media’s value and how it integrates into a holistic marketing approach
• Proven experience developing strategic media plans across channels and verticals.
• A balance of analytical chops and creative thinking; you’re fluent in data but not afraid to challenge convention.
• Strong communicator with excellent client-facing and internal relationship skills
• Ability to navigate ambiguity, solve problems independently, and build scalable solutions

Benefits: 

• Fully remote work environment with flexible hours
• Unlimited PTO
• Comprehensive health benefits
• 401(k) with company match
• Pet care perks & insurance
• Parental leave & family support
• Learning & career development
• Employee wellness programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $100,000 - $120,000
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.



Whats Important To Us:

BE THE GOOD
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.

EXPERTISE
We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

GROWTH MINDSET
We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

EMPATHETIC DIRECTNESS
We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

ALL IN
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.