Lead Go-to-Market Strategist, Tier 1 Partnerships

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This helps us create a more personal and engaging experience for both you and our interviewers.
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The Opportunity

At Root, we’re harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world. 

As the Lead Go-to-Market Strategist for Tier 1 Partnerships, you will spearhead marketing strategies for Root's most significant and high-profile partnerships. This role offers a unique opportunity to blend creative marketing strategy with data-driven execution in partnership with some of the world's most respected brands.

You'll be responsible for developing and implementing marketing strategies that maximize the value of these partnerships while ensuring these experiences seamlessly integrate with our partners' customer journeys. Working at the intersection of marketing, product, and business development, you'll help shape how millions of consumers discover and engage with Root through these premium channels.

Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US.

Salary Range: $110,000 - $126,000 (Bonus & LTI)

How You Will Make an Impact

• Develop and execute comprehensive marketing strategies for Root's Tier 1 partnerships

• Collaborate closely with partner marketing teams to create cohesive, co-branded customer experiences

• Design launch strategies for new partnerships and partnership features to maximize initial impact

• Establish measurement frameworks and KPIs to track partnership marketing effectiveness

• Identify opportunities to optimize the customer journey and conversion rates through A/B testing

• Partner with Product, Engineering, and Business Development teams to ensure marketing strategies align with product capabilities and business goals

• Develop campaigns and marketing assets that maintain brand consistency while meeting partner requirements

• Present marketing strategies and results to executive leadership and partner stakeholders

• Stay current on automotive industry trends

What You Will Need to Succeed

• 5+ years of experience – agency, automotive, or financial services preferred

• Experience working with high-profile national and global brands

• Proven track record of developing successful marketing strategies for major brand partnerships

• Experience with "cold starts" – launching and scaling new marketing channels or initiatives

• Strong analytical mindset with ability to derive insights from campaign data

• Excellent project management skills with ability to coordinate multiple workstreams

• Outstanding communication and presentation skills

• Ability to build relationships and collaborate effectively with senior stakeholders

• Experience working in fast-paced, results-oriented environments

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.