Bachelor's degree in Marketing, Business, or a related field., Proficiency in marketing automation tools and CRM systems., Strong analytical skills to interpret data and optimize campaigns., Excellent communication and project management abilities..
Key responsibilities:
Develop and implement marketing automation strategies to enhance customer engagement.
Manage and optimize email marketing campaigns and workflows.
Analyze campaign performance and provide insights for continuous improvement.
Collaborate with cross-functional teams to align marketing efforts with business goals.
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