Paid Social Specialist

Webprofits is a leading DTC ecommerce marketing agency specialising in helping brands drive growth through sophisticated digital growth frameworks. Established in 2006, we have innovated and re-invented ourselves throughout our history, always looking for a smarter, better and faster way to do things. We are looking for a Paid Search Specialist to support the ongoing delivery and performance of our Paid Search campaigns across a diverse portfolio of DTC brands. In this role, youʼll work closely with a Senior Paid Search Consultant to implement, optimise and scale performance campaigns across Google Ads and Microsoft Ads.

This is an exciting opportunity for someone with a passion for Paid Search to get hands-on with complex campaigns and play a key role in delivering results in a fast-paced agency environment. Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. We use Slack, Notion, Asana and Google Apps for all of our communications and are flexible on the hours you work as long as you attend the regular, collaborative meetings. Want to go to the gym in the middle of the day and work later in the evening? Thatʼs fine. Need to pick up your kids from school and spend some time with them and then make it up at night? Thatʼs fine too. We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule.

Requirements:

The successful candidate will demonstrate a strong working knowledge of the Paid Search landscape and a proven track record of execution across the following areas:

Campaign Setup & Optimisation:

• Build and optimise Paid Search campaigns for both ecommerce and lead generation clients.
• Confidently use Google Ads Editor for bulk uploads and campaign updates.
• Work with Paid Social Consultants to source high-performing UGC, upload it to
  YouTube, and integrate it into Performance Max campaigns.

Ad Copy & Creative Management:

• Support creation and testing of direct-response ad copy.
• Update ad copy to reflect current promotions and offers, including setting up ad extensions.
• Review RSA performance to identify new copy variations to test based on data insights.

Keyword Management:

• Conduct keyword research with a focus on high-intent terms.
• Optimise target keywords and structure to improve Quality Score and campaign performance.
• Review search term reports and manage negative keyword lists to improve efficiency and avoid wasted spend.

Merchant Centre & Product Feed Optimisation:

• Add promotions and support feed optimisations in Google Merchant Centre (i.e. product titles, categories, and images).
• Monitor out-of-stock product listings and update them in their respective campaigns.
• Check and resolve disapprovals, GTIN issues, or flagged products.

Bid Strategy & Budget Management:

• Manage manual bids and automated bidding strategies across campaigns to uncover optimal performance.
• Track and manage daily spend to ensure alignment with monthly budget pacing.

Platform QA & Troubleshooting:

• Identify and resolve platform issues such as ad disapprovals, tracking errors, and broken URLs
• Validate that conversion events and tags are firing correctly via Google Tag Manager.
• Resolve platform issues such as support tickets, billing discrepancies, and policy violations.

Reporting & Insights:

• Assist in preparing performance reports and communicating key insights.
• Pull attribution and ROAS data from platforms like TripleWhale to inform performance narratives.