Bachelor's degree in Marketing, Business, or related field., Proven experience in trade marketing or brand management within the spirits industry., Strong analytical skills and ability to interpret market data., Excellent communication and interpersonal skills..
Key responsibilities:
Develop and implement trade marketing strategies for premium spirits brands.
Collaborate with sales teams to drive brand visibility and consumer engagement.
Analyze market trends and performance metrics to optimize marketing efforts.
Manage relationships with distributors and retailers to enhance brand presence.
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We bottle and sell the beverages of The Coca-Cola Company exclusively in our 29 markets and partner with other beverage businesses to also sell their brands. With over 100 brands covering eight categories – sparkling, water, juices, ready-to-drink tea, energy, plant-based, premium spirits and coffee, we help our customers delight consumers with the drink they want, when and where they want it, around the clock. These brands cater to a growing range of tastes with a wider choice of healthier options, premium products and increasingly sustainable packaging. Sustainability is integrated within every aspect of our business. It is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships. In doing so, we foster an open and inclusive work environment with our 33,000+ employees who share a passion for serving our customers and communities and building a more positive environmental impact.