Head of Marketing - Retail

Hello! ✨

We’re x-hoppers, and we believe connected teams create better stores. Built for retail and powered by Wildix, our AI-driven platform helps store associates communicate instantly, stay one step ahead, and deliver the kind of service today’s customers expect.

About Us…

We’re x-hoppers and we’re building something big: a smarter, faster way for store teams to stay connected. Whether it’s finding a product, answering a customer’s question or stopping theft in its tracks, x-hoppers puts the right information in the right hands, at the right time. 

Our platform combines wireless headsets, real-time AI insights, and cloud communication, built specifically for the fast pace of retail.

We’re a new brand with a big advantage: we’re backed by Wildix, a global leader in business communication technology. That gives us the freedom to move (and creatively) fast like a startup, with the stability and experience of a proven tech company behind us.

We’ve already launched in the UK, Europe and the US, and 2025 is our breakout year with new markets, new products and new teammates (like you!) helping us shape what’s next.

If you’ve ever wanted to build something from the ground up, make a real impact and grow your career alongside a brand that’s just getting started, this is your chance.

About The Role…

As our Head of Marketing, you'll lead the marketing strategy to accelerate growth, positioning x-hoppers as the go-to solution for mid-market and enterprise retailers across the UK and North America. Your expertise in B2B SaaS and deep understanding of the retail industry will drive customer acquisition, brand awareness, and revenue impact, directly supporting our ambitious revenue goal.

What You Will Do…

Strategy

• Tailor marketing plans to target MM & ENT prospects in the USA and UK, reflecting regional preferences and market dynamics.
• Develop and execute a comprehensive marketing plan aligned to business objectives, specifically targeting retail companies and driving ARR and Revenue for the company
• Collaborate closely with the CRO to align marketing initiatives with revenue goals

Demand Generation

• Build, manage, and optimize a scalable lead generation engine delivering 4-digit MQLs annually.
• Design and execute multi-channel campaigns targeting retail sector IT managers, Operations leaders, and Loss Prevention executives.

Team Leadership

• Lead, mentor, and grow the existing marketing team, including coordinators, managers, and specialists.
• Coordinate shared marketing resources from Wildix, our parent company, ensuring effective collaboration.
• Align closely with the product, sales, and customer success teams to ensure marketing initiatives support cross-functional goals.

Brand & PR

• Establish and elevate the company's brand identity, ensuring messaging consistency across all touchpoints.
• Strengthen brand positioning, emphasizing x-hoppers' unique value in retail technology.
• Oversee PR and content strategy, elevating market perception and thought leadership.

Analytics & Performance

• Oversee budget allocation, ensuring optimal use of resources to achieve key business goals
• Implement robust performance metrics, monitoring and reporting marketing effectiveness and ROI.
• Analyse marketing performance metrics and provide insights to drive data-driven decisions

What You Will Bring…

• Experience in B2B SaaS marketing, including a minimum of 5 years in a leadership role
• Experience in the retail industry is a must-have.
• Proven success scaling lead generation and demand generation initiatives.
• Strong expertise in digital marketing, brand strategy.
• Exceptional analytical skills, comfortable with data-driven decision-making.
• Excellent communicator and cross-functional collaborator.

What We expect

• Strategic, yet hands-on leader.
• Proactive, adaptable, and comfortable in fast-paced, growth-focused environments.
• Passionate about leveraging technology to transform retail experiences.
• Collaborative leader committed to developing high-performing teams.

Why You’ll Love It Here…

🚀 Make an Impact on the Future of Retail – Join a team revolutionizing the way stores operate through cutting-edge communication technology.
🏗️ Build a Brand, Leave a Legacy – This isn’t just a job; it’s a chance to shape the voice, culture, and story of a rising star in retail tech.
👫 Work with a High-Performing Team – We believe in trust, autonomy, and working with passionate professionals who drive real impact.

🌍 A Truly International Workplace – Our diverse and inclusive team ensures you’ll always feel connected and supported, no matter where you are

🚀 Startup Energy, Solid Foundation – We move like a startup, but with the backing of a profitable global leader—so you get the best of both worlds: agility and stability.

What We Offer…

🏖️ Generous Time Off – Take the breaks you need to relax, recharge, and come back inspired.

💻 Top-Tier Tech – Love Mac? So do we! We equip our team with the best tools for success.

🚀 Career Growth & Development – We cover certifications and IT conferences to keep you at the top of your game.

Happy with them? We offer even more! Our Benefits are country-specific, you can ask your recruiter for more information

Interview Process

🤝 Step 1: Initial Screening – A chat with our Talent Team to understand your background, experience, and motivations.

🛠️ Step 2: Technical/Role-Specific Interview – A deep dive with the Chief Revenue Officer to assess your skills and fit for the role.

🎯 Step 3: Final Interview – A conversation with CRO and CMO to ensure alignment with our values and mission. This step includes a role-play

We Are Wildix

We are an equal-opportunity employer. We value diversity and welcome all applicants regardless of race, gender, age, religion, or any other characteristic. Everyone is encouraged to apply and is welcome to join our Blue Ecosystem. 

FOR GERMANY, FRANCE, SPAIN - Important - Please note that we exclusively recruit through Remote.com, an Employer of Record company, facilitating remote talent acquisition efficiently and compliantly.

Ready to join us? Apply Now!