Offer summary

Qualifications:

5+ years in product marketing, customer research, competitive intelligence, or strategy, preferably in B2B SaaS., Experience interviewing senior decision-makers and synthesizing insights into business impact., Strong understanding of competitive research tools and frameworks., Excellent storytelling, writing, and internal communication skills..

Key responsibilities:

Lead structured conversations with current and future customers to uncover key buying drivers and pain points.

Create and scale a 'Voice of the Market' program through interviews, surveys, and feedback loops.

Build and maintain a competitive intelligence program, tracking features and customer sentiment.

Deliver monthly Market & Competitive Briefings to leadership and collaborate with teams to activate findings into campaigns.

Job description

Highlights

OTE: $145,000–$155,000
Base Salary: $116,000–$124,000
Location: remote in the USA (EST and CST)
Stock options

About Us

At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world's leading non-profit organizations. UNICEF, The Obama Foundation, the Alzheimer's Association, and many others leverage our platform for their online fundraising needs.

About the Role

We’re looking for a Product Marketing Manager with a sharp analytical edge and deep curiosity about the nonprofit market to build and own our Market & Competitive Intelligence function from the ground up.

You’ll be the go-to expert on competitors, customer decision drivers, and industry trends - distilling those insights into enablement assets, positioning updates, and strategic plays that give our sales and product teams a meaningful advantage. You'll proactively engage with senior nonprofit leaders to uncover how they think, how they buy, what challenges they face, and how their needs are evolving. Your research and insights will directly shape our messaging, influence our roadmap, and help us deepen our leadership in the nonprofit tech category.

This is a foundational role at Fundraise Up - perfect for someone who thrives at the intersection of market analysis, customer empathy, and go-to-market strategy.

Key Responsibilities

Market Intelligence

Lead structured conversations with current and future customers (directors, VPs, CMOs, CDOs, CTOs at nonprofits) to uncover key buying drivers, pain points, and unmet needs
Create and scale a “Voice of the Market” program: regular interviews, surveys, customer panels, and feedback loops
Analyze decision-making processes, procurement cycles, and how enterprise nonprofits select partners
Partner with Sales and Product to evaluate threats and opportunities from new market entrants
Own and regularly update persona insights and buyer journey maps

Competitive Intelligence

Build and maintain our competitive intelligence program: tracking features, GTM strategies, messaging, and customer sentiment
Create and scale battlecards, objection-handling tools, competitive briefs, and internal enablement assets
Deliver ongoing win/loss narratives in partnership with Sales and RevOps
Monitor analyst reports, peer reviews, and social signals to synthesize emerging competitive threats or positioning shifts

Strategic Influence

Deliver monthly Market & Competitive Briefings to leadership, Sales, Product, and Customer Success
Work closely with Content, Revenue Marketing, and Sales Enablement to activate your findings into campaigns and sales tools
Act as the internal subject matter expert on what nonprofit fundraising teams are thinking, buying, fearing, and needing

Skills and Qualifications

5+ years in product marketing, customer research, competitive intelligence, or strategy - preferably in B2B SaaS
Experience interviewing senior decision-makers and synthesizing insights into business impact
Strong understanding of competitive research tools and frameworks
Excellent storytelling, writing, and internal communication skills - you can present insights clearly to execs and product teams alike
Proven track record influencing product, positioning, or go-to-market decisions using data and voice of customer
Bonus: Background in NPO/GovTech, or experience marketing to fundraising, MarTech, or FinTech buyers

Benefits

Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary:

Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
FSA Spending Account.
Remote or Hybrid work. Our teams are spread globally.
15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
401(k) plan with company match.
100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
Paid parental leave (12/6 weeks).

Required profile