Marketing Operations Specialist

We are seeking a Marketing Specialist – Marketing Operations to support our growing marketing team by ensuring data integrity, optimizing lead management processes, and enhancing marketing performance tracking. This role will play a vital part in improving marketing efficiency, campaign effectiveness, and CRM data accuracy while supporting our go-to-market (GTM) strategy.

The ideal candidate is detail-oriented, data-driven, and tech-savvy, with experience working in marketing automation, CRM systems, and analytics platforms.

Responsibilities:

1. Data & Analytics Management

• • Maintain and improve marketing data accuracy and integrity within CRM (Salesforce).
  • Analyze campaign performance, lead conversion, and pipeline impact using Power BI, Tableau, or similar tools.
  • Build and manage marketing reports, dashboards, and attribution models to measure marketing ROI.
  • Collaborate with Revenue Operations to align marketing data with sales and finance reporting.

1. Marketing Performance & Campaign Optimization

• • Track and report on marketing KPIs, including lead generation, conversion rates, and pipeline contribution.
  • Provide insights to optimize campaign performance, advising on best-performing channels and tactics.
  • Support the development of quarterly and annual business reviews (QBRs) with actionable insights.
  • Work closely with demand generation, field marketing, and digital teams to improve campaign efficiency.

1. Lead Management & Segmentation

• • Oversee lead intake, scoring, routing, and assignment processes to improve marketing-to-sales alignment.
  • Ensure leads are properly categorized and managed based on Ideal Customer Profile (ICP) criteria.
  • Collaborate with sales teams to track lead follow-up and disposition for continuous process improvement.
  • Identify and implement best practices for lead nurturing, re-engagement, and conversion optimization.

1. MarTech & CRM Optimization

• • Support marketing automation tools (Pardot) and their integration with the CRM.
  • Assist in troubleshooting MarTech issues, automation workflows, and system enhancements.
  • Work with IT and SalesOps to optimize CRM data hygiene, de-duplication, and process automation.
  • Train marketing team members on best practices for using marketing automation and CRM systems.

1. Compliance & Data Governance

• • Maintain compliance with GDPR, CCPA, and other data privacy regulations.
  • Implement and enforce data hygiene and governance best practices.
  • Ensure marketing data is structured and segmented correctly for accurate reporting and targeting.

Qualifications & Experience

• 2-5 years of experience in marketing operations, demand generation, or analytics.
• Strong Proficiency in CRM platforms (e.g., Salesforce), sales analytics tools, and Microsoft Office Suite.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot, Eloqua).
• Ability to analyze and interpret marketing data and performance metrics.
• Strong analytical skills with the ability to interpret data, identify insights, and make data-driven decisions.
• Proficiency in data visualization tools (Power BI, Tableau, Google Data Studio).
• Knowledge of lead scoring, funnel metrics, and campaign tracking best practices.
• Understanding of data privacy laws (GDPR, CCPA) and compliance standards.
• Strong problem-solving skills and ability to work cross-functionally with marketing, sales, and IT.
• Highly organized, detail-oriented, and proactive in process improvement.
• Team player, respectfully collaborating with the team and working together to find the best solution.  

Preferred Qualifications

• Experience in B2B technology, SaaS, or enterprise software industries.
• Basic SQL knowledge or experience with marketing analytics and database queries.
• Familiarity with Google Analytics, attribution modeling, and UTM tracking.
• Data-driven mindset, with experience measuring and reporting on stakeholder engagement impact.
• Thrives in fast-paced environments and can adapt quickly to shifting priorities.
• A self-starter who can take initiative.
• A constant learner with the capacity to quickly learn new technologies