Offer summary

Qualifications:

At least 3-5 years of freelancing experience in marketing., 4+ years of marketing experience focused on creative or brand content., Strong creative writing and storytelling skills with proficiency in digital marketing platforms., Excellent English communication skills, both written and verbal, and ability to work independently in a remote environment..

Key responsibilities:

Develop and maintain a cohesive brand voice across digital channels.

Oversee content creation for email campaigns, web content, and digital ads.

Plan, manage, and execute marketing calendars for lead generation and awareness campaigns.

Track and report on campaign metrics and optimize campaigns based on performance insights.

Job description

Job Title: Brand & Marketing Manager

Contractor Fee: $2,000 - $2,500 / month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We are looking for a Brand & Marketing Manager who thrives in a dynamic, fast-paced environment. The right candidate is passionate about creating compelling brand stories, driving lead generation campaigns, and ensuring brand consistency across all touchpoints. You will manage the creation of digital content, oversee marketing initiatives, and work closely with internal teams to elevate the brand’s presence in the marketplace. Success in this role means delivering high-impact campaigns, optimizing performance, and collaborating effectively across multiple teams.

Key Responsibilities:

Develop and maintain a cohesive brand voice across digital channels (email, social media, website).
Oversee content creation for email campaigns, web content, and digital ads.
Collaborate with the design team to produce on-brand creative content.
Plan, manage, and execute marketing calendars for lead generation and awareness campaigns.
Track and report on campaign metrics (open rates, engagement, conversions).
Conduct A/B testing for email and Meta (Facebook/Instagram) ads.
Optimize campaigns based on performance insights and feedback.
Coordinate cross-functional projects with sales, design, and leadership teams.
Ensure all marketing deliverables are on time and meet high standards.
Communicate proactively with the U.S. team to provide insights, progress updates, and recommendations.

Software/Platforms/Tools: