Bachelor's degree in Marketing, Business, or a related field., Proven experience in marketing operations and project management., Strong analytical skills and proficiency in marketing automation tools., Excellent communication and leadership abilities..
Key responsibilities:
Oversee the marketing operations team and ensure alignment with business goals.
Develop and implement marketing strategies to drive growth in North America.
Analyze marketing performance metrics and optimize campaigns accordingly.
Collaborate with cross-functional teams to enhance customer engagement and brand awareness.
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Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.
We make GenAI real with our AI LLM orchestration, testing and engineering solutions, EPAM DIAL, EPAM EliteA™ and EPAM AI/RUN™, respectively.
We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.
We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.
Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as a Top 100 Best Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.
Learn more at www.epam.com.
EPAM Systems is seeking an innovative
Director of Marketing Operations
to lead our North American Marketing Operations team and collaborate on a global scale. You will report to the CMO and work collaboratively with the rest of the marketing leadership team and key business unit stakeholders, including business development and sales leaders.
If you are looking for a place where you can truly thrive, this is the perfect opportunity for you. Apply now!
Req.#756553543
Responsibilities
Lead a team of marketing project managers in supporting marketing programs and processes
Oversee the marketing operations team as they administer campaigns and manage marketing platforms
Drive the optimization and governance of end-to-end marketing processes
Develop a roadmap for marketing technology infrastructure and collaborate with internal and external resources for implementation
Ensure the effective integration and deployment of Martech stacks, focusing on funnel optimization, goal definitions, data tracking, and analytics aligned with budget and timeline
Collaborate with the Microsoft Dynamics team to implement appropriate process automation for marketing lead management
Manage and segment marketing prospect and customer databases using Marketo
Monitor and enforce lead management processes and service-level agreements
Maintain lead and account scoring models and ensure data integrity, including compliance with global privacy laws
Develop and deliver marketing reports and dashboards by analyzing data from Google Analytics, Marketo, and other relevant marketing systems, focusing on campaign ROI, data visualization, and funnel analysis
Requirements
7-10 years of experience in B2B marketing operations, with expertise in Marketo and Dynamics CRM
Strong understanding of lead management, database management, and the application of current marketing technologies to enhance conversion and efficiency
Proficient in BI tools, with excellent analytical, communication, and problem-solving skills
Proven ability to lead and motivate cross-functional, multinational teams, manage multiple projects simultaneously, and drive results in a dynamic environment
Results-oriented with strong negotiation skills and a passion for innovation
We offer
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program
If otherwise eligible, participation in the discretionary annual bonus program
If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $165,000 - $180,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
Applications will be accepted on a rolling basis.
For remote work in New York City only.
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
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Spoken language(s):
English
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