Offer summary

Qualifications:

6+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Digital Analytics., Strong understanding of Google Analytics, A/B testing tools, and CRM/email automation platforms., Hands-on experience in website UX/UI improvements and SEO best practices., Data-driven mindset with proficiency in Excel, SQL, or other data analysis tools..

Key responsibilities:

Improve web/mobile web user funnel conversion rates through data-driven strategies.

Own the pre-purchase email marketing lifecycle to enhance activation and retention.

Collaborate with the SEO team to implement and optimize operational improvements.

Develop, monitor, and report on conversion KPIs to measure and improve performance.

Job description

Description

About Us

The Win Zone is a new social casino experience from Playstudios that combines immersive gameplay with a unique promotional sweepstakes layer. As part of one of the most trusted brands in mobile gaming, The Win Zone allows players to enjoy classic casino-style games while engaging with exciting sweepstakes-based promotions that offer real-world prizes.

Designed with a focus on user engagement, performance marketing, and our signature loyalty-driven rewards system, The Win Zone is building a differentiated presence in the social gaming space. We’re assembling a high-impact team to help shape the future of this innovative product — and we’re just getting started. Role Overview: We are looking for a highly analytical and results-driven Conversion Manager to optimize our website and marketing funnel performance. The ideal candidate will own key conversion rate optimization (CRO) initiatives, ensuring seamless user journeys from site visits to first-time deposits (FTP). This role requires expertise in web analytics, A/B testing, email marketing, and SEO alignment to enhance customer acquisition and retention. Key Responsibilities:

Site Conversion Optimization:
Improve web/mobile web user funnel conversion rates through data-driven strategies.
Conduct website optimizations, refine messaging, and ensure event tracking accuracy.
Email Marketing & CRM Strategy:
Own the pre-purchase email marketing lifecycle, ensuring logical and engaging communications to improve activation and retention.
Partner with internal teams to refine automated campaigns and segmentation strategies.
SEO & Website Requirements:
Collaborate with the SEO team to implement and optimize requirements documents for operational improvements.
Ensure alignment between SEO strategies and conversion goals.
Cross-functional Collaboration:
Work closely with Product, UX/UI, LiveOps, WebDev, Paid Media, and Data teams to enhance conversion pathways.
Align marketing and operational efforts to improve user flow and overall efficiency.
Performance Tracking & Analysis:
Develop, monitor, and report on conversion KPIs to measure and improve performance.

Implement A/B testing, heatmaps, and other CRO methodologies to optimize engagement and conversions.

Requirements

Qualifications & Skills:

6+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Digital Analytics.
Strong understanding of Google Analytics, A/B testing tools (e.g., Optimizely, VWO), and CRM/email automation platforms.
Hands-on experience in website UX/UI improvements and SEO best practices.
Data-driven mindset with proficiency in Excel, SQL, or other data analysis tools.
Excellent cross-functional communication skills and ability to drive projects forward.

Preferred Qualifications:

Experience in iGaming, sweepstakes, e-commerce, or subscription-based industries.
Familiarity with programmatic advertising and paid media conversion strategies.
Basic knowledge of HTML, CSS, or JavaScript for website optimization is a plus.

Why Join Us?

Opportunity to impact high-growth marketing initiatives and drive real business results.
Work in a dynamic and innovative environment with cross-functional collaboration.
Competitive compensation, benefits, and career growth opportunities.

Required profile