Marketing Operations Manager

Marketing Operations Manager

AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our platform helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health.

Team Mission

We are building a best-in-class commercial organization by establishing a repeatable go-to-market motion, hiring a team of high caliber Enterprise SaaS sales, marketing, and customer success professionals, and thoughtfully engaging VPs, General Managers, and other corporate decision makers across the Medical Device Industry.

This Role

Reporting into the Director of Revenue Operations, you will bring an analytical approach, thoughtfulness, and curiosity to our newly formed team as we champion the effort to achieve Commercial Excellence at AcuityMD. You will help establish best practices across revenue strategy, analytics, sales processes, and tech stack management that will drive results now and in the future as we build for scale.

Responsibilities

• Marketing Automation & CRM: Manage and optimize HubSpot to identify, score, track, and attribute leads as they progress through our marketing funnel. Ensure accurate data capture and reporting across campaigns.
• Marketing Resource Allocation: Analyze success of various marketing channels to determine Marketing ROI and inform future resource allocation decisions.
• Tech Stack Optimization: Oversee the management of our marketing tech stack (Hubspot, UserGems, ZoomInfo, LinkedIn Sales Navigator, etc.) ensuring they are effectively integrated and utilized to support SDRs and marketing efforts.
• Campaign Execution: Collaborate with Marketing, paid media partners, and analytics to manage end-to-end campaigns, ensuring timely execution and alignment with marketing objectives.
• Commercial Operations Support: Work closely with Revenue Operationss and marketing to streamline lead handoff processes, improve visibility into lead progression, and support sales teams with actionable insights and reports.
• Process Optimization: Support the RevOps and Growth Manager in documenting, analyzing, and optimizing the marketing and sales funnels. Implement best practices to enhance efficiency and data accuracy.
• Reporting & Analytics: Generate performance reports to measure the effectiveness of campaigns and channels. Provide actionable insights to both marketing and sales teams to refine strategies.
• Project Management: Organize status meetings, manage project timelines, and facilitate cross-functional collaboration to ensure seamless execution of campaigns. Maintain detailed meeting notes and action items.

Your Profile

• Experience: 5+ years in marketing operations or digital marketing roles with a strong focus on execution and campaign management. Proven track record of managing reporting for multi-channel campaigns and sales outbound efforts reporting that drive measurable results.
• Technical Skills: Hands-on experience with marketing automation platforms like HubSpot and tools like UserGems, ZoomInfo, and LinkedIn Sales Navigator. Familiarity with analytics tools such as Google Analytics and Looker.
• Analytical Mindset: Ability to interpret data, generate actionable insights, and optimize campaigns based on performance metrics.
• Execution Focus: Demonstrates a “get-it-done” attitude with a focus on tactical execution always keeping in mind the high-level strategy. Ability to implement best practices effectively without owning or building roadmaps.
• Project Management: Strong organizational skills with experience leading cross-functional projects. Familiarity with project management tools like Asana, Trello, or Monday.com.
• Communication Skills: Effective communicator with the ability to simplify complex data for marketing and sales teams and maintain alignment across departments.

You must have an eligible work permit in the USA or Canada to be considered for this position.

We Offer:

• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Unlimited vacation: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Competitive compensation with equity upside.

Who We Are:

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.

The Product:

AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.

AcuityMD is an Equal Opportunity Employer

AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.