Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience., Knowledge of the bike and outdoor industries is a plus., Familiarity with CRM platforms such as Klaviyo is preferred., Proficiency in Google Analytics and design skills with tools like Adobe Creative Suite are advantageous..

Key responsibilities:

Oversee and manage CRM programs, including campaign setup and execution.

Develop engaging content for digital platforms like email, SMS, and social media.

Execute digital marketing campaigns in collaboration with cross-functional teams.

Track and analyze campaign performance, providing insights for improvement.

Job description

Associate Digital MarketerFully Remote

ABOUT SPECIALIZED

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.

JOB SUMMARY

We are seeking a dynamic Associate Digital Marketer to join the Specialized Retail Marketing team. In this role, you will play a key part in managing and optimizing our CRM programs across our owned retail ecosystem, supporting digital marketing initiatives, and executing campaigns across email and social media. As a key contributor to our retail marketing efforts, you will help deliver top-tier rider care and world-class service, working collaboratively across teams.

This position may be fully remote, or hybrid based on your location.

HOW YOU’LL MAKE A DIFFERENCE

CRM Program Management: Oversee and manage CRM programs, including setting up and executing campaigns, testing, scheduling sends, and reviewing automated flows.
Content Creation: Develop engaging content for various digital platforms, including email, SMS, web, and social media.
Campaign Execution: Execute digital marketing campaigns by collaborating cross-functionally to drive results.
Measurement and Reporting: Track and analyze campaign performance; provide insights and recommendations for continuous improvement.
Internal Education: Educate internal stakeholders on CRM best practices, digital marketing strategies, and in-store platform usage to ensure alignment and effectiveness.
SEO Support: Contribute to SEO strategies to enhance online presence and improve search engine rankings for Specialized Retail web pages.
Research: Conduct market research to uncover consumer insights, identify emerging trends, and analyze competitors.

WHAT YOU NEED TO WIN

Bachelor’s degree in Marketing, Communications, or a related field—or equivalent experience.
Knowledge of the bike and outdoor industries is a plus.
Familiarity with CRM platforms such as Klaviyo.
Design skills and experience with tools like Adobe Creative Suite are a plus.
Proficiency in Google Analytics for tracking and reporting.
Understanding of front-end UX and its impact on user engagement.

BENEFITS

Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from date of hire. Benefits include:

PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)
Dental and Vision plan
Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
401(k) Matching up to $5,000 plus company paid retirement plan fees
Profit Sharing Plan
Company paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance program
Sick, Vacation and Paid Holidays
Employee discounts and perk program
Parental Leave
Specialized bike for new baby
Education and events reimbursement
Compensation: $55-$75k depending on location

For additional information on benefits and perks, please visit: https://benefits.specialized.com

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.

#LI-remote

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