Director - Demand Generation

• Strategy development: Develop and implement comprehensive demand generation strategies aligned with overall business goals and sales pipeline objectives.
• Campaign execution: Plan, build, execute, and optimize multi-channel marketing campaigns across paid and organic channels.
• Lead generation and nurturing: Drive the generation of qualified leads by both engaging ABM targets and generating top-of-funnel inbound demand, then move prospects through the sales funnel.
• Team alignment and collaboration: Collaborate with sales, product, and other internal teams to ensure alignment. Work closely with the internal marketing team (content, product, operations) and external contractors to achieve demand generation goals.
• Performance analysis and reporting: Analyze campaign performance, track key metrics, and identify areas for improvement. Build and maintain easy-to-understand reports and dashboards that communicate KPIs to the marketing team and executive leadership.
• Process improvement and innovation: Stay abreast of new technologies and advise leadership on the latest marketing trends, best practices, and standards for demand generation. Proactively scope and present new ideas to improve the buyer journey for prospects, leads, and customers.

• 5-10 years of experience in demand generation with B2B SaaS organizations
• Proven track record of success in driving lead generation and pipeline growth
• Knowledge of various marketing channels and tactics including ABM, organic and paid search, events, social media, email, content syndication, and partnerships
• Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies
• Ability to learn new concepts and solve problems quickly
• Experience with Salesforce CRM, Salesforce Account Engagement (Pardot), and/or similar marketing automation tools
• Familiarity with CMS/website tools (Webflow, WordPress), SEO/SEM tools (Semrush, Ahrefs), A/B testing software, AI marketing tools, and analytics software
• Experience in scaling demand generation programs in high-growth startups or tech companies
• Comfortable working in an individual contributor capacity while managing relationships with vendors
• Knowledge of software development processes and/or experience communicating to technical/software developer audience technology a plus
• Minimum travel to conferences and/or HQ office will be expected 

___________________________________________________________________________________________________

MacStadium has a defined Information Security Policy and all employees are required to adhere to this policy and sign an acknowledgment and receipt of this policy upon hire.

All offers of employment are conditioned upon successful completion of a background screening process and all employees must comply with the immigration rules and laws in the jurisdiction in which he/she/they will provide MacStadium services.

MacStadium is an Equal Opportunity Employer. All applicants are considered without regard to race, color, ancestry, national origin, gender/gender identity, sexual orientation, marital and family status, religion and religious belief, age, disability, results of genetic information, and service in the military.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. MacStadium may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

___________________________________________________________________________________________________

No recruiting agencies please.