Social Media Specialist

The Role

The Social Media Specialist is responsible for executing our day-to-day social media strategy to grow brand awareness, engagement, and community loyalty across key platforms. This role plays a vital part in maintaining our brand voice, keeping a pulse on social trends, and building connections with our audience. The ideal candidate is both creative and analytical, with a passion for storytelling, digital culture, and using data to inform content decisions.

Above & Beyond: The Impact You'll Make:

• Execute Social Strategy: Manage and execute the brand’s social media calendar across platforms including Instagram, TikTok, X (formerly Twitter), and Facebook to support a consistent brand identity and overall marketing goals.
• Content Creation: Plan, write, and produce original content (photo, video, text) tailored to each platform, in collaboration with Gametime’s content creators.
• Trend Spotting & Content Ideation: Stay on top of cultural moments, platform-specific trends, and emerging formats to generate timely and engaging content ideas.
• Community Management: Actively engage with our audience through comments, DMs, and mentions to foster a strong community, support in Fan Happiness related inquiries, and maintain a consistent brand voice. 
• Social Listening: Monitor conversations and sentiment around our brand and competitors using social listening tools, and report on key themes and opportunities.
• Analytics & Performance Reporting: Track performance of social posts and campaigns using social analytics tools, providing regular reporting and actionable insights.
• Cross-Functional Collaboration: Partner with Creator Marketing, Brand, and GTM teams to ensure social messaging aligns with broader campaigns and customer priorities.
• Competitive & Platform Analysis: Monitor the social strategies of competitors and top brands in adjacent spaces to identify best practices and opportunities for differentiation.
• Content Scheduling & Management: Use social media management tools to schedule posts, track content performance, and optimize post timing and formats based on insights.

Always Be Curious: Skills You've Learned Along The Way:

Technical Skills

• Social Media Tools: Proficient in tools such as Meltwater, Sprout Social, Hootsuite, Later, or similar for publishing, monitoring, and reporting.
• Analytics: Comfortable using native platform analytics (e.g., Meta Business Suite, TikTok Analytics), Google Analytics, and/or dashboards to extract insights and inform strategy.
• Content Creation Knowledge: Working knowledge of creative tools like Canva, Adobe Suites, or CapCut for basic content editing and asset creation.

Interpersonal Skills

• Collaboration: Proven ability to work with cross-functional teams including brand, creative, customer service, and content creators to bring ideas to life.
• Communication: Clear, concise written and verbal communication with an eye for detail and consistency in brand tone and style.

Problem-Solving And Decision-Making

• Adaptability: Able to pivot quickly in response to breaking news, trend cycles, or shifting priorities.
• Analytical Thinking: Uses data to evaluate what’s working and why, and applies learnings to future content.

Working Style

• Execution-Oriented: A self-starter who takes initiative, follows through on deadlines, and delivers high-quality work with minimal oversight.
• Culture-First Mindset: Has a strong grasp of digital culture, platform nuances, and what it takes to earn attention authentically in crowded feeds.

One Team, One Dream: What We Need To Work Together:

• Education: Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Experience: 2–4 years of professional experience managing social media accounts for brands or agencies.

• Certifications: Optional but a plus—Meta Blueprint, Hootsuite Social Marketing, or related certifications.

Preferred Qualifications

• Experience: Background in consumer-facing brands, especially in tech, sports, lifestyle, or entertainment.
• Expertise: Familiarity with influencer partnerships, UGC campaigns, and/or organic social campaign reporting.

What Makes You An A-Player?

• Creating platform-native content that consistently engages and grows a social following.
• Bringing fresh ideas to the table and jumping on trends that make people stop scrolling.
• Using data to refine tactics and prove the impact of social media on brand goals.