Growth Marketing Manager

Description

About Firefly

Firefly's Cloud Infrastructure Automation Platform enables organizations to automate, manage, and govern their entire cloud footprint with IaC. Our cutting-edge platform provides AI-assisted remediations, streamlined IaC orchestration, and a unified system of record for Cloud Asset Management. We help Platform and DevOps teams uncomplicate their cloud while accelerating innovation and maintaining security at scale.

The Opportunity

We're looking for a forward-thinking Growth Marketing Manager to join our small but mighty marketing team. This is your chance to drive meaningful impact at a fast-growing and well-funded Series A startup that's transforming how companies manage cloud infrastructure. This is a fully remote position based in the US (open to all states) that reports to the VP of Marketing.

Who You Are

You're a modern marketer who thrives at the intersection of creativity, technology, and data. You're excited about leveraging AI tools to drive efficiency and scale our growth efforts. You're comfortable operating in a startup environment where you can wear multiple hats and directly impact company success, with the support of the marketing team.

Why You'll Love Working Here

Join a team that's revolutionizing cloud infrastructure management while embracing the future of marketing. At Firefly, you'll:

• Work alongside forward-thinking marketers who embrace AI-powered tools and modern work methodologies.
• Have the freedom to experiment, innovate, and build campaigns that drive real business impact.
• Access cutting-edge marketing technologies and help shape our marketing stack
• Experience the excitement of a high-growth Series A startup.
• Make a direct impact on company growth with highly visible contributions.
• Be part of a supportive and collaborative team that values efficiency, creativity, and results.

Responsibilities

What You'll Do

• Growth Engine Builder: Help design and optimize our multi-channel demand generation machine, including email nurture campaigns, content marketing, and paid advertising.
• Digital Marketing Strategist: Own our digital marketing programs from strategy to execution, driving targeted awareness and leads.
• Martech Enthusiast: Leverage HubSpot effectively, contributing to campaign workflows that ensure our marketing efforts run smoothly.
• Technology Champion: Assist in evaluating and implementing new marketing tools and AI solutions (like Clay, Lemlist, Trigify) that amplify our capabilities.
• Analytics Powerhouse: Track and analyze marketing funnel metrics, including MQLs, SQLs, pipeline, conversion rates, and program ROI.
• ABM Strategist: Partner with Sales to execute account-based programs that generate interest with target accounts.
• Event & Trade Show Coordinator: Partner on managing several trade shows per year, including planning, execution, and measuring ROI of our in-person marketing efforts.

Requirements

• 2-5 years of B2B marketing experience in SaaS or technology, with a track record of driving measurable growth.
• Experience managing digital advertising campaigns and performance marketing initiatives across platforms like LinkedIn and Google Ads.
• Proficiency with marketing automation platforms (like HubSpot) and email marketing campaigns that drive engagement.
• Experience planning, executing, and measuring trade show and event marketing strategies.
• Strong data analysis skills with ability to make strategic decisions based on marketing metrics.
• Experience with or interest in leveraging AI tools for marketing campaigns.
• Excellent project management skills with ability to handle multiple campaigns.
• Strong communication skills with ability to create compelling marketing messaging.
• Experience marketing to technical audiences (DevOps/Engineers) is a significant plus.

Firefly is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.