Global Campaigns & ABM Manager
Offer summary
Qualifications:
2–4 years of experience in B2B marketing, focusing on campaign management and ABM., Demonstrated success in managing integrated marketing campaigns that support pipeline and revenue goals., Strong project management skills with the ability to manage timelines and multiple stakeholders., Hands-on experience with marketing automation platforms, CRM tools, and project management tools..Key responsibilities:
- Manage the execution of global campaigns to drive engagement and qualified pipeline from priority accounts.
- Implement tailored ABM programs to support pipeline creation across new and existing accounts.
- Collaborate with cross-functional teams to ensure campaign alignment with organizational priorities.
- Evaluate campaign performance and deliver insights to stakeholders for actionable recommendations.
Job description
About Keyfactor
Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Global Campaigns & ABM Manager
Location: United States; Remote, EST or CST
Experience: Mid-Senior Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
The Global Campaigns & ABM Manager is responsible for planning and managing the day-to-day execution of global marketing campaigns and account-based programs that support both new customer acquisition and growth within existing accounts. This role will work closely with cross-functional teams including product marketing, corporate marketing, field marketing and sales to ensure campaigns are aligned with market opportunities and drive measurable results. The ideal candidate has hands-on experience running multi-channel campaigns, working within an ABM framework, and delivering results across key account segments.
Applicants must hold US citizenship or US permanent resident status.Responsibilities
- Manage the execution of global campaigns by aligning audience segments, messaging, and offers to drive engagement, measurable impact, and qualified pipeline from priority accounts
- Manage the implementation of tailored ABM programs that engage specific target segments and support pipeline creation across new and existing accounts
- Work closely with product marketing, sales, field marketing, and RevOps to ensure campaign components are aligned with organizational priorities and go-to-market strategy
- Manage campaign deployment across digital, social, email, and web channels, ensuring message consistency and channel alignment for target accounts
- Collaborate with Marketing Ops and RevOps to evaluate campaign performance and make data-informed adjustments to improve results
- Deliver campaign performance reports and insights to key stakeholders, translating results into actionable recommendation
- Contribute to testing new channels, tactics, and content formats to improve campaign effectiveness and audience engagement
- Coordinate with regional teams to adapt global campaigns for local needs
Skills and Qualifications
- 2–4 years of experience in B2B marketing, with a focus on campaign management and ABM
- Demonstrated success managing integrated marketing campaigns that support pipeline and revenue goals
- Ability to analyze campaign performance and optimize based on key metrics
- Proven ability to work across marketing, sales, and operations to align and execute campaigns
- Strong project management skills with the ability to manage timelines, deliverables, and multiple stakeholders
- Hands-on experience with marketing automation platforms (e.g., HubSpot), CRM tools (e.g., Salesforce), ABM platforms (e.g., 6sense) and project management tools (e.g., Asana)
- Clear communicator with the ability to present insights, coordinate stakeholders, and execute with precision
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Generous paid parental leave globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
Required profile
Experience
Other Skills
- Time Management
- Collaboration
- Communication
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