Growth Marketer

Calling All Upstarters!

GROWTH MARKETER WANTED! 

We are Upstart 13. We are humble, hungry, and competent people who are radically changing the expectation and experience of outsourcing for all participants by challenging barriers that create inequality and by bringing down borders in technology for people everywhere. We’re all about delivering value and doing big things. We have become a game-changer for teams around the world who look to Upstart’s services as a differentiator.

Job Description:

We’re looking for a US-based Growth Marketer, a data-driven, channel-agnostic marketer who thrives on experimentation, optimization, and finding smart, scalable ways to grow. In this role, you’ll act like a “CMO lite,” owning the growth strategy while executing hands-on campaigns. You'll collaborate with specialists across content marketing, email/lifecycle marketing, brand marketing, and social media — but you’ll lead the charge on where and how we grow next. This role is built for someone who’s done it before. Someone who understands what moves the needle at early-stage and growth-stage companies. Someone who can blend strategy with execution, spot opportunities, and follow through to make them real.

Responsibilities:

• Own growth strategy across acquisition, activation, retention, and revenue.
• Design, run, and optimize A/B and multivariate tests across paid, organic, and owned channels.
• Scale paid marketing spend efficiently across platforms like Google Ads, Meta, and LinkedIn.
• Explore and evaluate emerging marketing channels and new opportunities for growth.
• Optimize landing pages, funnels, onboarding flows, and customer journeys for higher conversion.
• Collaborate with content, lifecycle, brand, and social media teams to amplify growth campaigns.
• Analyze performance metrics like CAC, LTV, ROAS, retention rates, and activation rates to inform strategy.
• Segment audiences and personalize campaigns based on behavior, demographics, and psychographics.
• Select and recommend martech tools to enable better tracking, automation, and optimization.

Qualifications:

• 4+ years of experience in a growth marketing role, ideally at a startup or high-growth company.
• Proven ability to scale channels and improve full-funnel performance.
• Strong skills in data analysis, reporting, and modeling growth projections.
• Hands-on experience with paid acquisition, CRO, email marketing, and SEO/organic strategies.
• Deep expertise in at least one marketing channel with a broad understanding of others.
• A "test and learn" mindset — constantly experimenting, learning, and iterating.
• Collaborative team player who can work cross-functionally with specialists.
• Comfortable with martech platforms like HubSpot, GA4, Mixpanel, or similar.
• Clear communicator, able to distill insights, influence teams, and align growth priorities.

Soft skills: 

• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Attention to detail and a problem-solving mindset.

Why Upstart13?

• We put people first at Upstart 13! We believe the world is filled with amazing people and we are willing to go to great lengths to seek out others who share our values to join our cause of bringing down borders in technology for people everywhere.
• We develop leaders at Upstart 13, we focus on what matters to do meaningful work, we own our shit, we stay curious, and we understand responsibility leads to giving. We do big things, together!
  

Perks:

• Job type: Long-term, full-time. 
• Fully remote.
• USD competitive salary.

Are you ready to join our cause? Be sure to ask, “why 13?”