Social Media Specialist (ZR_22607_JOB)

Schedule:

Client Overview:

Join a thriving real estate brokerage and property management company in the heart of Calgary, Alberta. This established firm is looking to elevate its digital presence and engage with its audience through compelling content and strategic social media management. As a key player in the local real estate market, the company offers a dynamic environment where your creativity and marketing expertise will directly impact business growth and client engagement.


Job Description:

We’re seeking a talented and driven Social Media Specialist to take our online presence to the next level. In this role, you’ll have the exciting opportunity to shape our digital voice, create engaging content, and manage our social media channels. You’ll work closely with our marketing manager to develop and implement strategies that resonate with our audience in the real estate and property management sectors. This position offers the perfect blend of creativity and analytics, allowing you to craft compelling narratives while measuring and optimizing our social media performance. If you’re passionate about digital marketing, have a knack for creating shareable content, and want to make a significant impact in a growing company, this role is for you!


Responsibilities:

• Craft and curate engaging content for various social media platforms, tailoring our message to each unique audience
  

• Develop and maintain a comprehensive content calendar for social media posts and blog articles, ensuring a consistent and strategic online presence
  

• Write captivating blog posts that showcase our expertise in real estate and property management
  

• Schedule and publish social media content using industry-standard tools, optimizing for peak engagement times
  

• Monitor social media channels, responding to comments and messages to foster community engagement
  

• Analyze social media metrics and prepare regular performance reports, identifying trends and opportunities for growth
  

• Collaborate closely with the marketing manager to align social media strategies with overall marketing objectives
  

• Stay up-to-date with the latest social media trends and best practices, implementing innovative ideas to keep our content fresh and engaging
  

• Assist with additional marketing initiatives as needed, contributing your creative skills to various projects

• Proven experience in social media management and content creation, preferably in the real estate or related industries
  

• Exceptional writing skills with the ability to adapt tone and style for different platforms and audiences
  

• Proficiency in social media scheduling tools and analytics platforms
  

• Strong understanding of current social media trends, best practices, and emerging platforms
  

• Experience in creating and managing content calendars for multi-channel marketing efforts
  

• Basic knowledge of SEO principles and how to apply them to social media and blog content
  

• Demonstrated ability to work independently, manage time effectively, and meet deadlines in a remote setting
  

• Excellent communication skills in English, with the ability to convey complex ideas in a clear, concise manner
  

• Familiarity with graphic design tools like Canva is a plus
  

• Ability to align work hours with the Calgary, Alberta time zone
  

• Self-motivated with a passion for continuous learning in the ever-evolving world of digital marketing