Paid Media Strategist

About Kuno Creative

Kuno Creative is a Diamond HubSpot Partner and a fully employee-owned digital marketing agency that blends innovation with purpose. We do marketing that matters for companies we believe in, helping them grow and succeed by providing effective and innovative digital marketing solutions. Our team of passionate experts thrives on collaboration, ownership, and continuous improvement, empowered by a culture where everyone shares in our success.

Job Description

We are seeking a Paid Media Strategist who shares our commitment to purpose and performance, someone ready to shape intelligent advertising strategies that accelerate business growth. In this role, you will lead and optimize full-funnel paid media campaigns across platforms such as Google Ads, LinkedIn, Meta, StackAdapt, and emerging channels. You'll drive awareness, lead generation, and revenue growth by developing data-driven strategies, utilizing AI-powered tools for campaign optimization, and collaborating with the SEO team to align paid and organic efforts. This is your opportunity to join a highly collaborative, strategic, and forward-thinking team with a shared passion for delivering results that inspire

General Responsibilities

Strategic Campaign Leadership

• Lead full-funnel paid media strategies that support awareness, lead generation, and revenue growth goals
• Translate client business objectives into measurable paid media campaigns across Google Ads, LinkedIn, Meta, StackAdapt, and emerging platforms.
• Build and continuously optimize programmatic advertising campaigns through DSPs and retargeting networks.

AI-Powered & Programmatic Execution

• Utilize AI tools, such as smart bidding, automated creative testing, keyword research, and audience modeling, to drive campaign efficiency and performance.
• Monitor, analyze, and report on performance using Google Ads, Google Analytics, Google Looker Studio, HubSpot, and other visual data models to optimize strategies in real time.

SEO Integration

• Collaborate with our SEO team to align keyword targeting, conversion goals, and messaging across paid and organic channels.

Client Strategy & Sales Enablement

• Confidently present campaign plans, insights, and results to client stakeholders clearly and compellingly.
• Support our sales team in strategic conversations, contributing your expertise to proposals and early-stage strategy discussions.

Continuous Learning & Innovation

• Stay ahead of platform updates, privacy trends, and AI advancements in ad tech.
• Share thought leadership and insights with clients and internal teams to elevate our paid media discipline.

Requirements

Education & Training

Kuno uses HubSpot sales and marketing software for most clients. Experience with HubSpot is preferred. You will be given access to the HubSpot Academy online courses for ongoing training and education. During the first three months of employment, you will be asked to complete several video courses that provide certifications for a variety of topics that will help you have the most success in this position. Most courses are composed of a few hours of watching videos followed by a short exam of around 50 multiple-choice questions. The certifications need to be renewed annually.

You will also be required to complete Google Ad training and certifications annually.

Qualifications

• 5+ years of digital advertising experience, including paid search, social media ads, and programmatic buying.
• Certified in Google Ads and Analytics
• Experience using AI features within ad platforms and a passion for testing and learning.
• Understand how paid media fits into an integrated demand generation strategy, and have a working knowledge of SEO principles and their relationship to paid search.
• Background in inbound marketing or use of HubSpot for campaign execution/reporting
• Experience in B2B demand generation and longer sales cycles
• Exposure to sales enablement or marketing-to-sales handoff best practices.
• HubSpot experience is a strong advantage

Skills & Competencies

• ​Ability to communicate effectively in English, demonstrating strong verbal and written communication skills.
• Confident communicator with strong presentation skills—able to build trust with both internal teams and clients and articulate strategy, performance, and recommendations to diverse stakeholders.
• Strong analytical skills with the ability to interpret data and optimize paid media campaigns for maximum performance.
• Proven ability to collaborate effectively with cross-functional teams, including SEO, sales, and client stakeholders, to drive integrated strategies.
• Thrive in a fast-paced, team-oriented, remote environment.

Work Environment 

• Remote-first work environment that fosters collaboration, creativity, and work-life balance, enabling our team members to thrive from anywhere. With the support of modern tools and a strong virtual community, we ensure all employees have the resources they need to succeed while staying connected and engaged.
  

Physical Requirements

• Ability to sit for extended periods during the workday
• Ability to travel to offsite locations for events, meetings, or client engagements with ability to bend, kneel, lift, reach up to 20lbs, with or without accommodation.
• Ability to use standard office equipment, including a computer, keyboard, mouse, and phone
• Ability to read printed and digital materials, including reports, emails, and training materials
• Ability to hear and respond effectively during in-person or virtual meetings and phone conversations

Job Specifications

• Department: Demand Generation
• Reports to: VP Growth Services and Executive Team.
• Location: Remote *This is a 100% remote position and is open to anyone authorized to work in the United States without sponsorship who is residing in the United States. The job operates primarily in ET or CT zones.
• Travel: ~10%
• Job Type: Full-time
• Status: Exempt
• Direct Reports: No

Benefits

• 100% remote, flexible work environment.  
• Employee-owned company with annual profit-sharing.
• Generous benefits: healthcare, 401(k) with match, unlimited PTO, paid parental leave.
• Professional development through HubSpot Academy and ad platform training

Mission

Kuno Creative’s mission is to help companies we believe in get results, and our success is fostered by our core values: Team Oriented... Proactive...Take Ownership.   If you thrive in a collaborative, relationship-building environment, take initiative and use innovation to drive success, deliver quality work and take action to constantly improve, then we want you on our team! 

Equal Opportunity

Kuno is proud to be an equal-opportunity employer and is committed to creating a diverse environment. We are fully focused on promoting equality, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required for this position. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.