Digital Marketer

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Job Requirements:

• Digital Marketing Experience: Minimum 2.5-5 years of experience in digital marketing, preferably within the beauty, cosmetics, or retail industries. 
• SEO & Ad Expertise: Proven experience in SEO, Google Ads, and social media advertising, with a track record of successful campaigns. 
• Content Creation Skills: Strong experience in creating digital content (blogs, social media posts, ads) that aligns with brand voice and marketing goals. 
• Analytical Abilities: Ability to analyze performance metrics and adjust strategies to optimize results and meet business objectives.
• Industry Knowledge: Familiarity with hair extensions, salon services, and the beauty industry is highly desirable. 
• Tech-Savvy: Proficient in using digital marketing platforms and tools (Google Analytics, social media management software, etc.) to execute campaigns.

Core responsibilities:

• SEO & Content Strategy: Develop and implement SEO strategies to improve organic search rankings for hair extensions, salon services, and beauty products. 
• Digital Ad Campaigns: Plan, execute, and optimize online advertising campaigns (Google Ads, social media ads) to generate traffic and leads for salon services and extensions.
• Social Media Management: Manage and grow social media platforms (Instagram, Facebook), creating engaging content and increasing brand visibility within the beauty industry. 
• TikTok Shop Management: Assist in completing the setup of the salon's TikTok shop account, boosting visibility and driving purchases in alignment with website goals. 
• Performance Analytics: Monitor and analyze digital marketing metrics (website traffic, conversion rates, ROI) and adjust strategies based on data-driven insights. 
• Website Optimization: Oversee the salons website, ensuring content is up-to-date, user-friendly, and optimized for search engines and user engagement. 
• Collaborative Strategy Development: Work with the salon owner to align digital marketing efforts with the overall business goals, providing input and guidance on the marketing strategy.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!