Regional Marketing Manager - EMEA (Field & Brand Marketing)

Job Overview

In collaboration with Commercial leadership, the Regional Marketing Manager - EMEA is responsible for developing and executing strategic marketing initiatives that strengthen brand awareness and drive business growth within assigned regions. This role bridges the gap between corporate brand strategy and local market implementation, ensuring consistent messaging while adapting to regional needs and opportunities.

Key Responsibilities

• Develop and implement regional marketing plans aligned with overall brand strategy and business objectives
• Coordinate and execute field marketing activities including webinars, events, trade shows, local promotional campaigns, regional brand partnerships and public relations approaches, to include any management of 3rd party PR firms.
• Collaborate with sales teams to create targeted marketing materials that address regional customer needs.
• Build and manage relationships with local partners, vendors, influencers, media outlets and key stakeholders to maximize brand exposure.
• Research market opportunities & gaps, and identify ways to amplify our brand in the region.
• Monitor regional market trends and competitor activities to identify opportunities and threats
• Maintain brand consistency across all regional marketing materials and touchpoints
• Manage regional marketing budgets effectively and report on spending
• In collaboration with Corporate Marketing, advise on SEM for key Operators and campaigns
• In collaboration with eCommerce Product stakeholders develop and manage marketing activities to increase revenue and tickets through the Group’s eCommerce products
• Deliver data-driven recommendations to the regional teams, helping optimize future marketing initiatives and ensure alignment with business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3-5 years of experience in marketing, preferably with regional or field marketing focus
• Strong understanding of brand management principles and marketing fundamentals
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong communication and presentation skills, both written and verbal
• Data-driven mindset with experience analyzing marketing performance metrics
• Knowledge of marketing automation tools, CRM systems, and digital marketing platforms
• Willingness to travel within the assigned region
• deep understanding of brand partnerships

Preferred Skills

• Experience with event planning and execution
• Knowledge of digital marketing tactics including social media, email, and content marketing
• Understanding of sales enablement principles and practices
• Experience working with cross-functional teams in a matrix organization
• Initiatives driver - bringing new and creative ideas to the table 

Success Factors

• Ability to balance corporate brand guidelines with regional market needs
• Self-motivated with strong organizational skills and attention to detail
• Creative problem-solver who can adapt quickly to changing market conditions
• Strong interpersonal skills with ability to build relationships with diverse stakeholders
• Results-oriented with focus on measurable business outcomes
• Deep understanding of our product offerings and how they work
• Keen understanding of the Region they are supporting to include demographics, travel high seasons, communication channels, overall culture and passenger and travel operator priorities and buying behaviors