Offer summary

Qualifications:

5+ years of experience in marketing, focusing on account-based marketing and multimedia content creation., Strong understanding of ABM strategies and personalized content., Proven experience in video production, including scripting and editing., Proficiency in marketing automation platforms and CRM tools..

Key responsabilities:

Develop and implement targeted ABM campaigns to engage high-value accounts.

Collaborate with sales teams to create personalized marketing strategies.

Lead the production of multimedia content, including promotional videos and webinars.

Analyze campaign performance and optimize strategies for improved engagement.

Job description

Description

Marketing Specialist - Campaigns Marketing & Multimedia

Harmonic is the worldwide leader in virtualized broadband and video delivery solutions, enabling media companies and service providers to deliver premium broadband, video streaming, and broadcast services to consumers globally. At the forefront of innovation, Harmonic simplifies streaming through advanced cloud and software-as-a-service offerings, as well as accelerates the deployment of next-generation gigabit broadband services. To learn more, go to “About Harmonic”.

Role Description

As a Marketing Specialist at Harmonic, you will play a pivotal role in developing and executing ABM and campaign strategies while leveraging video and multimedia content to enhance brand awareness and customer engagement. You will work closely with sales, product marketing, and creative teams to craft compelling campaigns tailored to key accounts and industry segments.

Location

Remote – this position is 100% Remote anywhere in the US

What you will be doing

Develop and implement targeted ABM campaigns to engage high-value accounts and drive pipeline growth.
Collaborate with sales teams to create personalized marketing strategies that align with customer needs and business objectives.
Lead the production of multimedia content, including promotional videos, customer success stories, webinars, and social media assets.
Manage video scripting, editing, and distribution to ensure maximum reach and impact across digital platforms.
Analyze campaign performance using key metrics and optimize strategies for improved engagement and conversion rates.
Work with internal stakeholders to align messaging and ensure consistency across all marketing channels.
Stay up to date with industry trends in ABM, digital marketing, and multimedia production.
Coordinate with internal and external stakeholders to manage timelines and resources for campaign execution
Ensure alignment and timely execution of content for product-specific campaigns or programs.

What you will need to succeed

5+ years of experience in marketing, with a focus on account-based marketing and multimedia content creation.
Strong understanding of ABM strategies, including personalized content, digital campaigns, and sales alignment.
Proven experience in video production, including scripting, editing, and distribution.
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).
Ability to manage multiple projects and collaborate cross-functionally in a fast-paced environment.
Excellent communication and storytelling skills.

Travel

You may be required to travel

Pay & Benefits

For this role, the estimated base salary range is between $65,000 - $85,000. The actual base salary will vary based on various factors, including market, location, and individual qualifications objectively assessed during the interview process.

Diversity, Equality, and Inclusion at Harmonic

At Harmonic, we believe that building and nurturing a global team with diverse backgrounds and voices is critical to our success. Together, we achieve excellence through creativity and innovation, build relationships based on integrity and mutual respect, and deliver the highest quality in every aspect of our business for the benefit of our employees, business partners and shareholders.

Additional Equal Opportunity statement:

Harmonic is an equal opportunity employer. Qualified applicants will receive consideration for employment regardless of gender, race, color, national origin, ancestry, citizenship, religion, age, physical or mental disability, medical condition, genetic information, pregnancy, sexual orientation, gender identity or gender expression, veteran status, or marital status, or any other characteristic protected by federal, state or local law. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. Additionally, we will make reasonable accommodation to assist a person with a disability in the application process. If you need an accommodation in order to apply for a position, please contact [email protected]

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