Offer summary

Qualifications:

6+ years of marketing experience, particularly in digital or consumer health in B2B2C contexts., Excellent written, verbal, and presentation communication skills., Proven project management skills with a track record of meeting tight customer timelines., Analytical mindset with experience using data to inform marketing strategies..

Key responsabilities:

Develop and present integrated marketing plans to drive member registration and utilization.

Craft and execute member marketing plans throughout the customer lifecycle.

Collaborate cross-functionally with various teams to ensure project alignment and management.

Establish strong relationships with customers to enhance utilization and retention efforts.

Job description

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role:

As a Customer Marketing Manager II, you will play a key role in driving member registration and customer engagement with Lyra Health. This role focuses on collaborating closely with our customers to effectively consult and gain approvals to and implement member engagement programs, while adapting strategies to meet specific needs, especially for hard-to-reach populations. We’re looking for a self-starter and leader who can drive initiatives independently and work comfortably across multiple teams—including Customer Success, Workforce Transformation, Creative Design, Content, and other cross-functional departments.

This role is ideal for someone who is both a strategic thinker and a hands-on leader, capable of driving initiatives, measuring success, and adapting approaches in collaboration with cross-functional teams.

This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.

Responsibilities

Develop Marketing Plans: Confidently design and present integrated communication strategies to top customers that deliver on registration and utilization goals and are aligned to a customer’s unique priorities.

Drive Member Registration and Utilization: Craft and execute member marketing plans at key moments of the customer lifecycle, launch, ongoing engagement, and renewal with a focus on maximizing member registrations and contribute to overall benefit program value for customers.

Customize Approaches for Unique Populations: Proactively adapt our standard member engagement program to address specific customer needs, with creative solutions for engaging hard-to-reach member groups.

Cross-Functional Collaboration: Work cross-functionally with Customer Success, Workforce Transformation, Content, and Design teams to ensure alignment and effective project management.

Leadership and Independence: Take initiative, manage projects autonomously, and drive results without the need for close supervision. Use data-driven insights to measure success and pivot strategies as needed.

Relationship Building: Establish strong, lasting relationships with customers, Customer Success, and other GTM teams to ensure a unified approach that delivers on high-level goals of utilization, customer retention, and new bookings

Asset and Process Management: Oversee the production of customer-specific marketing assets, coordinating with design teams to meet deadlines and scaling processes for member engagement over time.

Qualifications

Experience: 6+ years in marketing with a focus on digital or consumer health, particularly in B2B2C contexts.

Communication Skills: Excellent written, verbal, and presentation skills.

Project Management: Demonstrated success in cross-functional project management and meeting tight customer timelines.

Customer Management at High Account Ratios: Proven experience in customer-facing roles with strong track record of persuading diverse customer personalities to adopt your recommendations. CMMs at Lyra own between 40 and 60 accounts each, and must prioritize accordingly.

Data-Driven: Analytical mindset with a track record of using data to inform marketing strategies and reporting on results.

Leadership and Self-Motivation: A self-starter who works well independently, managing projects without hand-holding, and bringing forward solutions proactively.

Adaptability: Highly organized, with a proactive approach to balancing priorities in a dynamic environment.

Technical Tools: Familiarity with JIRA, Salesforce, Tableau, and Confluence is a plus.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."

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