Technical Marketing Manager

• Job Title: Technical Marketing Manager
• Work Location: Fully remote position, home office
• Employment Type: Full-time
• Employment Status: Exempt, salaried
• Visa sponsorship is not available for this position.
• Must reside in the United States.
• We are not accepting applicants for remote workers in California, Illinois, and New York at this time.

Alignment with Corporate Values:

• Learn more about Cutsforth here: Cutsforth.com/About
• Read our Mission & Values here: Cutsforth.com/Values

• $157,382 - $204,302 annually

Role Overview:

• Manages the promotion and direction of the marketing activities, improvement of company's product image, market data, and information.
• Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, cost and markup factors.
• Determines the demand for products and services offered by an organization and its competitors.
• Manages and coordinates activities of the marketing staff, including hiring, training, and performance evaluations.
• Identifies potential customers.

1. Digital Marketing Management
   • Responsible for the company website managing the website's overall structure, content, and performance. 
   • Develop and Implement search engine optimization (SEO) and search engine marketing (SEM) strategies. Formulate and execute a comprehensive SEO plan to improve search engine rankings and organic traffic.  This includes keyword research and optimizing website content, structure, and elements to enhance search engine visibility.   
   • Monitor website traffic, rankings, and other performance metrics, providing regular reports and insights.  
2. Content Creation
   • Develops and manages technical content, including white papers, documentation, case studies, and social media content. 
3. Strategy
   • Defines and implements technical marketing strategies aligned with business goals.  
4. Communication
   • Translates complex technical information into clear, compelling messaging for diverse audiences.  
5. Collaboration
   • Works closely with product management, business development, sales, and engineering teams to ensure effective product communication and launch support.  
6. Market Research
   • Conducts market research to understand customer needs, competitive landscape, and industry trends.
7. Customer Engagement
   • Engages with customers, provides product feedback, and identifies customer success stories.  
8. Product Launch Support
   • Supports product launches by developing marketing materials and coordinating with other teams.  

• 8+ years in a Technical Marketing Management role with proven success.
• Solid working knowledge of traditional and digital marketing tools such as ZoomInfo, LinkedIn, Canva, Zoom, Constant Contact, etc.
• Experience with multiple market research methods
• Experience with SEO/SEM campaigns
• Excellent computer skills including MS Office, specifically Excel, web analytics, etc.

• Technical Bachelor of Science degree (engineering, computer science, math, or physics)
• Master of Business Administration
• Knowledge of various marketing platforms such as Constant Contact, Canva, Adobe, BeeFree, ZoomInfo, Gong, etc.

• Successfully pass background check for cybersecurity access requirements.
• Technical Expertise: A strong understanding of the technology and products being marketed.  Strong desire for experience in equipment reliability and condition monitoring with a technical undergraduate degree 
• Communication Skills: Excellent written and verbal communication skills, with the ability to explain complex concepts clearly.  
• Strategic Thinking: Ability to develop and implement effective marketing strategies.  
• Project Management: Strong project management skills to organize and execute marketing initiatives.  
• Problem-Solving: Ability to identify and address customer needs and market trends.  
• Collaboration: Ability to work effectively with cross-functional teams.  

• Candidate will be responsible for reviewing policies and procedures related to cybersecurity and those relevant to the functions of their role.
• Candidate is expected to maintain a cybersecure work environment.

• Must be able to sit and stand for extended periods.
• Must be able to make and receive audio and video conference calls
• Must have close visual acuity to perform activities such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading
• Must be able to use hands to type, handle products and tools, and navigate a computer keyboard
• Specific vision abilities required by this job include close vision and distance vision.

• Medical, Vision, Dental Insurance
• Health Savings Account with Employer contributions
• 401(k) with Employer match
• Short-term & Long-term Disability Coverage
• Accidental Death & Dismemberment Coverage
• Life Insurance Coverage
• 80 hours of Paid-Time-Off annually
• Eight paid holidays per year
• All other benefits required by applicable law

Alignment with Corporate Values

All Cutsforth employees are expected to perform their work in a manner that exhibits understanding and adherence to the Company Mission and Core Attributes of Cutsforth Employees. Employees in management roles must exhibit continual improvement along Cutsforth’s Leadership Traits. Further, each employee must read and adhere to corporate policies and safety protocols.

• Learn more about Cutsforth here: Cutsforth.com/About
• Read our Mission & Values here: Cutsforth.com/Values

Equal Employment Opportunity Statement:

Cutsforth will not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, or national origin. Cutsforth will take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, sexual orientation, gender identity, or national origin. Such action shall include, but not be limited to the following: Employment, upgrading, demotion, or transfer, recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. Cutsforth agrees to post in conspicuous places, available to employees and applicants for employment, notices to be provided by the provisions of this nondiscrimination clause.

For Cutsforth's full Equal Employment Opportunity Policy, click here: EEO Notice to Employees & Applicants