Offer summary

Qualifications:

5+ years of experience in paid media and lead generation within the mortgage industry., Proven success in affiliate management and multi-channel campaign execution., Experience leveraging AI and automation to enhance marketing processes., Strong analytical skills and excellent communication abilities..

Key responsabilities:

Serve as the primary liaison with retail sales to ensure lead volume and conversion targets are met.

Maintain a pipeline of new affiliates and lead partners, launching 4+ new sources each month.

Oversee partnerships to optimize performance and growth.

Leverage AI and automation for performance marketing initiatives.

Job description

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:

- We’ve funded over $100 billion in loans for our customers, more than any other fintech

- Yahoo! Finance - Best Mortgage Lender for First Time Homebuyers of January 2025: Best lender for quick approval

- Yahoo! Finance - Best Mortgage Lenders of 2025: Best online mortgage lender

- Fintech Breakthrough Award: Best Lending Innovation Award

- Money Magazine - 8 Best Mortgage Lenders of 2025: Best for fast closing

- We are Forbes’ Best Online Mortgage Lender for 2023

- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world

We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.

A Better Opportunity

We are seeking an experienced GROWTH MARKETING MANAGER, RETAIL with a strong background in the mortgage industry (5+ years) to join our fast-paced growth marketing team. In this role, you will be the primary point of contact with distributed retail sales, responsible for ensuring lead volume, managing budgets, and meeting conversion targets. You will act as the team lead for onboarding new channels and sources, affiliate management, and serve as the backup expert on paid digital campaigns. Leveraging AI and automation will be another core part of this role through incorporating continuous learning, exploring new tools, and demonstrating meaningful ROI from AI-first initiatives.

Responsibilities:

Retail Sales Growth(50% time allocation) – Serve as the primary liaison with distributed retail sales to ensure lead volume, conversion, and budget targets are met.

Emerging Channels – Maintain a pipeline of new affiliates, lead partners, and platforms to onboard ensuring that 4+ new sources launch each month.

Affiliate Management–Oversee a book of partnerships to ensure performance targets are met, optimizing for conversion and growth.

AI & Automation Initiatives – Deliver ROI positive initiatives within your area of focus by leveraging AI and automation for performance marketing objectives.

Paid Digital Support –Act as backup to the Sr Manager, Paid Media who oversees paid digital channels (e.g.PPC, paid social, display, native, video) and CTV.

Industry Awareness – Stay current on the use of AI in marketing, performance marketing and paid media trends, mortgage industry and competitor trends, sharing relevant insights with the wider team.

Qualifications:

5+ years of hands-on experience in paid media and lead generation within the mortgage industry (required).

Proven success in affiliate management and multi-channel campaign execution (affiliate, email, PPC, social, display, native, video, CTV).

Experience in leveraging AI and automation to improve marketing and operational processes.

Strong analytical and problem-solving skills, with demonstrated ability to optimize lead-generation campaigns against volume and conversion KPIs.

Excellent communication skills for collaborating with sales teams and cross-functional partners.

Ability to thrive in a fast-paced environment with minimal supervision, prioritizing tasks effectively to meet deadlines.

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) is preferred but not required.

Company Benefits

We are thrilled to offer all our full-time employees the following benefit offerings:

- Benefits eligibility effective DAY ONE

- *$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)

- Flexible PTO

- Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!

- Personalized care for every fertility and family care journey for our employees and their partner!

- Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!

- Discount programs and perks including pet Insurance!

In Office Perks include:

- Have Lunch on us! Daily lunch stipend for meals while in the office

- Monthly social events

- NYC HQ Oculus discounts

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Required profile