Sr. Brand Manager, Base - Primal Kitchen

Job Description

We’re looking for a highly strategic, analytical, and collaborative Senior Brand Manager to lead the day-to-day business management and growth of Primal Kitchen’s core portfolio. This individual will be responsible for owning category strategy, consumption-based analytics, and business performance across key product lines. You’ll lead a Senior Analyst and partner closely with Sales, Operations, Innovation, Finance, and Marketing to drive insights into action.

This is a high-impact role with significant visibility across the organization. You’ll shape the way our brand shows up with customers and consumers, through data-driven storytelling, thoughtful forecasting, and commercial strategy. The role reports to the Head of Brand Management & Strategy - Primal Kitchen.

RESPONSIBILITIES:

• Brand Strategy & Business Management--

  • Drive in-year brand strategy to drive volume, profit, and market share goals.

  • Translate consumption data into compelling strategies that drive growth.

  • Lead cross-functional commercialization efforts in partnership with Sales, Finance, Innovation, and Ops.

• Forecasting & Planning--

  • Own monthly and annual forecasting process, including key assumptions and drivers, to guide strategic decisions and operational planning.

  • Partner with finance and revenue management to make recommendations for price pack architecture and promotional plans.

• Consumer & Customer Insights--

  • Translate data into clear insights, strategies, and competitive actions.

  • Lead category analysis to unlock whitespace and growth opportunities.

• Sales & Retail Strategy--

  • Convert insights into national sales stories. Develop category review decks to support retail growth and distribution.

  • Collaborate with Omni / Shopper Marketing on activation strategies and retailer-specific insights.

• Annual Planning--

  • Lead annual brand planning, including JTBD and KPI setting, and media channel strategy.

  • Clearly communicate business performance and strategic plans to senior leadership.

You’d be a great fit if this sounds like you:

• Genuine passion for growing Natural & Specialty foods.

• A brand builder with deep curiosity for consumer behavior and market dynamics.

• A cross-functional team player with strong analytical and communication skills.

• An experienced forecaster that understands and improves their assumptions, drivers, and methodologies.

• You can simplify the complex and are comfortable mining big data sets and multiple information sources to inform strategy.

MINIMUM QUALIFICATIONS:

• 7+ years in related fields in the CPG industry: category management, brand management preferred.
• Experience working with distributor and direct business models.
• Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data.
• Expertise in syndicated data (e.g., Nielsen, IRI, SPINS) and strong Excel/Google Sheets skills.
• Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively.
• Ability to influence management, lead cross functional teams, and handle simultaneous projects.
• Strong organizational and project management skills.
• Self-starter with can do attitude.

WHY PRIMAL KITCHEN?

At Primal Kitchen we’re on a mission to change the way the world eats. As part of our team you will have the opportunity to work in a fast-growing, entrepreneurial environment where your ideas and contributions truly matter. This is a great opportunity to be at the forefront of an exciting industry actively being disrupted. If you’re ready to make an impact and help us create the future of food, we want to hear from you! 

Location: Remote / US Based

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.