PPC Ads Manager

Introduction: We are seeking a skilled and experienced PPC Ads Manager to join our team. This full-time role involves managing multiple Google Ads accounts for various clients, focusing on optimizing ad spend to drive conversions, enhance brand visibility, and achieve high ROI. 

Tasks: 

• Manage multiple Google Ads accounts for various clients. 
• Handle all aspects of Google Ads: setup, keyword research, ad creation, campaign management, performance tracking, and reporting. 
• Create custom performance reports and weekly recap emails on KPIs. 
• Provide 24/7 access to the reporting platform and ensure timely email responses (1-day SLA). 
• Conduct account audits, develop account structures, analyze historical performance, and create buyer personas. 
• Perform comprehensive keyword research for each location/service. 
• Create compelling ad copy and extensions. 
• Run A/B testing for ads and landing pages. 
• Implement advanced bidding strategies, monitor performance, and adjust bids. 
• Manage search campaigns (brand, competitive, categorical). 
• Handle shopping ads, including Google Merchant Center setup and optimization. 
• Oversee YouTube audience targeting and content ads (client-provided content). 
• Manage display, remarketing, and audience targeting ads. 
• Set up and optimize Google Local Services Ads to generate qualified leads. 
• Manage conversion tracking and provide weekly performance updates. 
• Deliver monthly and quarterly performance summaries, budget analysis, and strategy updates. 

Qualifications: 

• 4 + Proven experience in managing Google Ads accounts and PPC campaigns. 
• Strong analytical skills and ability to interpret data to optimize campaigns. 
• Excellent communication skills, both written and verbal. 
• Proficiency in using Google Ads, Google Analytics, and other relevant tools. 
• Ability to work independently and manage multiple projects simultaneously. 
• Strong organizational skills and attention to detail. 

Soft Skills: 

• Proactive and results-driven mindset. 
• Ability to build and maintain strong client relationships. 
• Strong problem-solving skills and ability to adapt to changing priorities. 
• Excellent time management and ability to meet deadlines. 
• Collaborative team player with a positive attitude. 
• Confident and well-spoken, a leader with a pretty strong level of confidence.
• Very good attitude and straight forward.