Media Strategist

Job Title: Media Strategist

Compensation: $85,000 - $105,000

Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Adswerve is looking for a Media Strategist to join the Media Services team!  The Strategist acts as a strategic partner to our clients and internal team, ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activation—someone who can lead the hands-on execution of campaigns in platforms like Google Ads, Search Ads 360, and Microsoft/Bing Ads, while also serving as a strategic advisor. This role requires a balance of platform fluency, analytical thinking, and strong client communication.

The Media Strategist will oversee and lead strategic media planning, with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.

Responsibilities

• Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads
• Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices
• Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency
• Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
• Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy
• Partner with analytics and data teams to translate campaign insights into actionable recommendations
• Collaborate with media vendors (including search engines and tech partners); draft and submit RFPs when applicable, evaluate proposals, and develop POVs
• Ensure adherence to internal QA processes and campaign documentation standards

Experience

• BA/BS degree, MS/MBA preferred, or equivalent hands-on experience and certifications (e.g., Google Ads Search Certification, SA360)
• 5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360
• In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads; bonus for experience with YouTube, DV360, or paid social platforms
• Deep understanding of performance metrics, attribution models, keyword strategies, and bid automation tools
• Proven leadership and mentorship experience with the ability to guide junior team members in both technical and strategic workstreams
• Exceptional attention to detail with a passion for clean execution and campaign hygiene
• Excellent communicator—able to clearly articulate complex media strategies and campaign performance to clients and internal teams
• Highly organized self-starter who thrives in a collaborative, fast-paced environment

This position pays a base salary of $85,000 - $105,000 per year. (This position is eligible for a semi-annual individual bonus based on performance and a year-end company bonus.) Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.

If you want to work alongside the best and brightest analytics minds, we’d love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you’ll love:

• Semi-annual bonus potential
• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.

If you require assistance with your application, please reach out to careers@adswerve.com

Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by May 9th, 2025

Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.