Offer summary

Qualifications:

Proven experience in managing Google Ads campaigns for lead generation., Strong analytical skills with a solid understanding of key PPC metrics., Hands-on experience with keyword tools and Google Ads interface., Proficiency in Google Tag Manager and Google Analytics..

Key responsabilities:

Manage end-to-end Google Ads campaigns focused on lead generation.

Conduct keyword research and develop bidding strategies to optimize performance.

Write ad copy, perform A/B testing, and continuously optimize campaigns.

Monitor and report on campaign performance with actionable insights.

Job description

This is a remote position.

Monday to Friday
8am to 5pm Madison, AL time with an hour unpaid break

Job Description for Google Ads Specialist

Responsibilities

Manage end-to-end Google Ads campaigns with a focus on lead generation
Conduct in-depth keyword research to target high-intent search queries
Develop and implement bidding strategies (manual, automated, ROAS, CPA, etc.)
Set up audience targeting and remarketing strategies to maximize reach and conversion
Write compelling ad copy and perform A/B testing to improve ad performance
Continuously optimize campaigns to improve CTR, Quality Score, and conversion rates
Manage monthly advertising budgets ranging from small to large scale
Collaborate with design and development teams to create dedicated landing pages optimized for lead capture
Use Google Tag Manager to track conversions and gather audience data
Monitor, analyze, and report on campaign performance with actionable insights

Requirements

Proven experience in managing Google Ads campaigns for lead generation
Strong analytical skills and understanding of key PPC metrics
Hands-on experience with keyword tools, Google Ads interface, and conversion tracking
Experience in landing page optimization and campaign funnel design
Proficiency in Google Tag Manager and Google Analytics
Ability to manage multiple campaigns and budgets efficiently