Product and Growth Marketing Manager

At GFiber, we believe in the power of great internet that lets people do more, helps communities get stronger and makes amazing things possible. We’re not just growing to build better internet experiences, we’re also building a welcoming place where people who want to make a difference can grow their careers.

GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our growing, inclusive team is expanding as we connect more cities and people.

The Product and Growth Marketing Manager is a member of the GFiber Marketing strategy team that drives growth by contributing to the strategic direction of the business, making sure marketing roadmaps and plans excite and support customers and differentiate the GFiber brand. This team is responsible for building and launching positioning and go-to-market plans for both product and service priorities of the broader GFiber  business.

As a Product and Growth Marketing Manager, you identify the reasons to believe in GFiber’s products and service experience, crafting the positioning to differentiate GFiber from other ISPs and designing the marketing plans that help customers and the public understand and be drawn to what our products are all about – including claims and how products and projects connect to what GFiber stands for.  You are also an active strategic contributor to the creative team producing compelling, accurate, and customer relevant assets to support all the channels and our brand strategy. The Product and Growth Marketing Manager acts as the business owner and CEO of the products, service experience lines and metros in their scope, to drive transformative, profitable growth in their portfolio as well as GFiber overall. This role is as much excellence in execution as it is thoughtful strategy, and is the essential linchpin for the healthy and holistic growth of GFiber.

To perform effectively in this role, the manager will work in close collaboration with cross functional leaders and partners, in particular Product Strategy, Legal, Market and Sales Channel leaders. As an interdependent agent of growth and change, the manager will need to communicate broadly across levels and drive outcomes through a cross-functional team including our channel partners, leading them from insights and strategy through execution and post initiative analytics of metrics and lessons learned. 

• Be the chief story designer: Establish a compelling story outline (including differentiated, customer-centric positioning, talking points and claims) with punch to drive growth on new and existing products, service lines and metro areas; work collaboratively with writing team to produce compelling, legally-defensible customer facing messaging and assets 
• Develop, execute, and communicate comprehensive strategic marketing programs, multi-tactic go-to-market approaches and tailored action plans for each product, service experience line and metro opportunity, flexing the tactics and resources applied based on the level of opportunity for driving brand consideration and growth
• Partner with Channel teams (Sales, Acquisition/Upgrade DM and EM, Digital Media, Offline Media, Customer Comms, Retail, Social, Market Ops and Transactional channels) to bring marketing plan to life consistently at every consumer touchpoint 
• Identify, follow and communicate as needed the tracking benchmarks and key performance indicators of products, service experience lines and metros in scope and propose initiatives for improving penetration, engagement, satisfaction and growth
• Elicit input and present findings, recommendations and plans to broad range of diverse audiences, including field personnel and executive leadership

• Bachelor's degree in marketing, consulting, or related field; or equivalent practical experience.
• 3 years experience in product marketing or similar strategic marketing role.
• Experience in go-to-market planning, including product research, insight generation, and value proposition development.
• Experience with project management, coordinating multiple simultaneous activities, building relationships and collaborating with cross-functional teams.

• 5 years experience in product marketing or similar strategic marketing role. 
• Experience working in telecommunications.
• Experience working with fiber internet.
• Experience creating messages for complex, technical and nuanced products and scaling outreach through multiple channels.
• Demonstrated impact while navigating ambiguity or changing or competing priorities.
• Experience with analytics and using data to inform marketing or product strategy.